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Internet Edges Closer to TV as Prime Communications Medium: Report TMCnet Web Editor If there’s any doubt about how much the Internet has changed the information and entertainment practices in the U.S., one only needs to look at the results of an Internet and Multimedia 2007 report by Edison Media Research.
The report, which examined consumers’ media perceptions trended against data from 2002, found that 33% chose the Internet as the most essential medium-- just behind television (36%). The Internet far surpassed radio (17%) and newspapers (10%).
By comparison, the report noted that in 2002, the Internet trailed TV on this perception by a significant margin (20% vs. 39%), and also trailed radio's 26%.
The report found that the Internet is now considered the most cool and exciting by 38% of those surveyed, up from 25%. While 35% still say label television as cool and exciting, that figure dropped from 48% in 2002, the report found.
"It is not a stretch to say that the Internet has become just as important as television as a primary source of information and entertainment in the lives of Americans," said Larry Rosin, president, Edison Media Research. "It is entirely possible that the Internet will lead in all positive categories five years from now. Edison Media Research and Arbitron will continue to track these items, and of course report to the public on the changes."
To see the full report, please visit http://www.edisonresearch.com/.
Spencer Chin is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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