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Ticket Text Launches Low Cost Ticketing on Ryanair
 TMCnet Contributing Editor
Ryanair, Europe's largest low fares airline, and Ticket Text, a Dublin based mobile technology company have joined hands to provide Ryanair's customers with low-cost tickets for concerts, sport, theatres, galleries and exhibitions in Ireland, UK and the rest of Europe.
Customers can use the innovative technology of Ticket Text to order tickets for their favorite concerts, theatres, sports etc. They will receive their tickets as unique barcodes sent via text message straight to their mobile phone. All a customer has to do now is to carry the phone to the venue and then scan the barcode to gain admittance. This method is not only convenient, but it is also cost effective as customers will save over postage and packing fees.
To celebrate the launch of this service, the first twenty customers to buy tickets for the Take That concert in Barcelona using Ticket-text's service will get a free Ryanair return flight from London.
According to Santina Doherty, Ryanair's Head of Ancillary Revenue, Ryanair's low fares allow the customers to travel to Europe for concerts and sports. For customers who want to combine their trip abroad with concerts, festivals and other live events. The airline considers this as a fast growing part of its business and it is looking forward to develop it with the help of Ticket Text.
Ticket Text's Chairman and music industry veteran Tim Delaney said that after influencing the music industry for so long, technology will now start to impact the business model of the ticketing industry. Ryanair's participation combined with Ticket Text's innovative ticketing solution will contribute significantly to this change.
Raju Shanbhag is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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