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NHL and NeuLion Partner to Deliver Ultimate Online Hockey Experience
[July 20, 2007]

NHL and NeuLion Partner to Deliver Ultimate Online Hockey Experience


TMCnet Contributing Editor
 
A partnership has been announced between the National Hockey League (NHL) and NeuLion (News - Alert), Inc. The two organizations plan to bring a unique online experience to fans using NeuLion technology at the start of the 2007-08 season.
The NHL.com site will make available a new NHL integrated video portal. This portal will also be available at all of the 30 club sites for the delivery of high-quality video and other content. Fans will be able to navigate easily between live game content, video features, behind-the-scenes footage and game highlights that are viewable in multiple video windows or full screen.

This new NHL online video offering will be powered by NeuLion and will include the following:
  • Live hockey games from NHL Center Ice Online. Paying subscribers of this service will have access to as many as 40 games per week, subject to local blackouts, with the option to view multiple games at one time. Viewers can also zoom into just one game and set their own viewing preferences. The ability to view multiple games is one of several upgrades to last year’s NHL Center Ice Online product.

  • League-wide videos, player information and fan input. Favorite players or teams can be monitored, as well as stats for fantasy league purposes. Fans can also share videos with other fans globally. Specific favorite NHL content can be organized and shared through buddy lists, blogs, e-mail and playlists.

  • Team Channels for all 30 teams plus NHL.com. Fans can have access to the total team experience which feature footage only available through this new service. Footage can include clips from morning skate, pre-game interviews and post-game commentary. Additional content could include off-season NHL highlights and team-specific video-on-demand such as locker room access and mascot features. Fans can also choose game highlights to watch their favorite team or players. Premium content will be available for a pay-per-view or subscription fee.
“The popularity of viewing sports highlights and games online continues to grow, especially with hockey fans, who tend to be early adapters to new technology,” said John Collins, Senior Executive Vice President, Business and Media, NHL, in a Thursday statement.
 
Collins continued: “This new agreement with NeuLion is another addition to the NHL’s technical platform to deliver unique and exciting content online that is available anytime, anywhere, without geographic boundaries.”
 
“NeuLion networks continue to grow across our customer base, we are really excited about this new partnership with the NHL, as we worked hard this past year to create a new fan experience for Islanders and Rangers fans, that was truly unique,” said Nancy Li, Chief Executive Officer of NeuLion Inc., in Thursday’s statement “We know hockey fans throughout the world will benefit from this service.”
 
NeuLion and the NHL have done well the partner to exploit the opportunities that are available in the world of obsessed hockey fans. This partnership is likely to generate significant revenues for both, while also helping to drive the popularity of the sport beyond its current views.

One does have to wonder, however, just how much time an individual can devote to watching hockey and everything that this service has to offer. While there is no doubt hockey fans will love what is being offered here, images of potatoes and couches keep coming to mind.
 

Want to learn more about online options? Then be sure to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.

 
Susan J. Campbell is a contributing editor for TMC (News - Alert) and has also written for eastbiz.com. To see more of her articles, please visit Susan J. Campbell’s columnist page.


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