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Focus Softnet To Launch CRM 2.0 At Gitex Tech Week
[August 15, 2007]

Focus Softnet To Launch CRM 2.0 At Gitex Tech Week


TMCnet Contributing Editor
 
Focus Softnet has announced that it will be launching version 2.0 of its Customer Relationship Management (CRM) product at the Gitex Technology Week to be held from September 8 through 12, 2007 in Dubai.
 
The software developer plans to use Gitex as a platform to further its growth prospects and expand its reach throughout the Middle East and North Africa region. Focus will also be introducing customized versions of its world-class enterprise products for various industry verticals as well as catering to the needs of the SOHO segment with its low-cost business management product, Focus Reach.


 
"Gitex is one the largest globally recognized technology events in the world and an important one for us. Participating in Gitex will ensure worldwide exposure for our products, while also presenting us with an opportunity to meet visitors and exhibitors from different parts of the world under one roof," said Ali Hyder, CEO of Focus Softnet.
 
Focus Softnet has major plans for the Middle East market at Gitex and beyond. It plans to roll out different versions of its ERP, Focus RT, for selected business verticals. The software products vendor will look at penetrating the Enterprise market further and winning a bigger share of the pie by creating a dedicated team to take care of major projects in the GCC region.
 
Focus also plans to bring to the market the concept of a distributed environment bolted on a centralized database in addition to enhancing after sales support via remote support to reduce response time to less than 15 minutes on a 24x7 environment.
 
"This year, we plan to launch version 2.0 of our CRM which will be a HTML version on Java Architecture as compared to the existing Servlet based version. We also plan to focus on niche market segments by introducing tailor made business products to suit different verticals and industry sectors, and will be on the look out for strategic partners from various MEA countries," Hyder continued.
 
The company counts amongst its many customers Boeing Middle East, Air Arabia, Gulf Craft, and National Bonds.
 
Earlier this year Focus Softnet, a CRM and ERP software vendor based in Dubai with more than 18 offices across 10 countries, has announced growth of 45 percent during fiscal year 2006 over the previous year.
 
At the recent Annual General Meeting, Hyder declared that the company had seen growth of over 300 percent since Focus Softnet began its Dubai operations in 2002. Focus also announced stock ownership plans for its employees.

"Focus Softnet has seen exceptional growth across markets in the Middle East region with the growth rate being significantly higher in UAE, Saudi Arabia and Kuwait. Our success has been made possible by our hard-working team and we felt it was important to reward them by making them partners in the business in the form employee stock options," said Hyder.

David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
 


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