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Cort Software Selects CRM from Salesforce.com AppExchange
 TMCnet Contributing Editor
Salesforce.com ( News - Alert) has announced that Cort Software, a provider of human capital management solutions, has selected the full suite of Salesforce on-demand CRM applications and the AppExchange.
Cort officials say they were looking for help to "improve customer service and produced immediate cost-saving benefits, allowing the company to shorten customer response time with less staff dedicated to taking service calls."
Mike Grigsby, director of marketing at Cort Software, said the vendor needed "a way to share information across our sales, marketing and service organizations so everyone could easily access customer data and react to opportunities. We have centralized all of our information for our customer facing staff as well as for our finance."
Cort Software selected the Salesforce Platform to tailor its Salesforce SFA, Salesforce Marketing and Salesforce Service & Support applications. In addition, Cort Software downloaded a number of applications from the AppExchange including Account Intelligence, an AppExchange application from OneSource ( News - Alert) Information Services that delivers ready-to-use information on more than 16.5 million public and private companies and 18 million executives worldwide.
The Salesforce Platform also enabled Cort Software to integrate with Intuit Quickbooks and other legacy systems so that Cort Software's sales representatives can determine a customer's contract status and renewal dates.
Earlier this month industry observer Dave Friedlos reported that on-demand online customer relationship management vendor Salesforce.com "has raised its revenue forecast for the year after exceeding its second quarter sales targets."
Annual sales predictions are now between $727 million and $732 million, up from $722 million to $728 million.
"Salesforce.com set new second quarter sales figures of $177 million, up 49 per cent on last year, and also added a record 3,000 new customers," Friedlos says.
The company now provides CRM services to more than 35,000 businesses and 800,000 subscribers, says Salesforce.com chief executive Marc Benioff ( News - Alert), who added "Our business continues to show incredible momentum. A year ago, our largest customer had roughly 7,500 subscribers but today, we have two customers with more than 30,000 subscribers."
David Sims is a contributing editor for TMCnet. To see more of his articles, please visit his columnist page.
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