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Pace Communications, DMI Networks Create Customized In-Flight Music for Delta Air Lines
 TMCnet Contributing Editor
Entertaining passengers and promoting artists and albums on Delta flights, Pace Communications has formed an exclusive partnership with DMI Music & Media Networks, a division of DMI Music & Media Solutions. The company will provide sponsored, customized in-flight audio content with this partnership.
Delta is committed to offering a unique and memorable in-flight entertainment experience for its global customers. Offering its passengers with even more music programming choices than ever before, the company believes that the addition of DMI Networks’ programming is a great complement to its current entertainment offering.
According to the agreement, Delta and Pace Communications will supply all music programming for 16 different broadcast channels and 14 channels of “Audio-on-Demand” featuring more than 3,500 songs from hundreds of artists. They will do it by incorporating DMI Networks’ music programming and licensing expertise. Programming will include exclusive interviews with well-known recording artists, celebrity guest DJs, and music videos — all hand-picked for Delta’s customer demographic.
As the travelers increasingly demand entertainment at their fingertips, Pace and DMI provide this customized, fully integrated in-flight music offering, with which the customers of Delta will have access to a new level of music entertainment and discovery even as they travel. DMI incorporated music from dozens of different genres for Delta’s in-flight music programming. The company mixed popular favorites along with eclectic and diverse choices that expose the listener to lesser-known artists and albums.
MI Networks has provided record labels unique ways of promoting new album releases and artists to audiences doe more than a decade now. By offering sponsorship opportunities to record labels and brands, DMI Networks was one of the first music programmers to create a revenue model for the airline industry.
“The music available on more than 28,000 Delta flights each month will encapsulate the international diversity found across Delta’s global network,” said Tena Clark, founder, CEO and chief creative officer for DMI. “We will provide millions of travelers around the globe an enjoyable and powerful music experience and at the same time deliver recording artists and labels an innovative way to access new listeners and connect with consumers.”
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
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