Indros Group Brings USPS Barcode Support into URL Solution

By Calvin Azuri

TMCnet Contributing Editor

 

Indros Group announced today that it’s offering the creation, tracking and reporting of United States Postal Service “Intelligent Mail” barcodes as a part of its Personalized URL solution.

 

Along with Web-response information, this new integration will allow for reporting of mail-piece delivery, according to the company.

 

This new service provides some unique features such as an interactive map of the United States, which offers a graphical view of mail pieces delivered by state and ZIP code, according to the company. This has clickable links with which users can drill down to individual recipients, company officials say.

 

Indros Group claims that Easy Personalized URLs can now report mail-piece delivery along with Web-response information, officials say. The customers of the company will now have a 360-degree view of information about their direct mail program. They will have it all the way through to user response starting from the moment their direct mailing is dropped into the mail-stream, officials say.

 

The company says that incorporating Intelligent Mail bar codes into its cross-media platform bridges a huge gap not addressed by any competing Personalized URL solution. Although the technical challenges in this integration were intimidating, the company says the benefits and competitive advantage afforded to its customers justified the investment.

 

“We are the world’s first and only company to fully integrate the next generation of USPS (News - Alert) barcode technology with a Personalized URL platform,” said Tej Kohli, co-founder of Indros Group. “The addition of Intelligent Mail barcode support into the Easy Personalized URLs software solidifies our position as the most advanced direct mail tracking and reporting platform in the industry. Even with all these exciting benefits, the most revolutionary marketing possibility with this program is the ability to trigger personalized email communications to direct mail recipients based on the confirmed delivery of each individual mail piece. Our testing has demonstrated that this can boost direct mail response rates by 30 percent or more.”