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Atos Wins CRM Contract from British Gambling Commission
 TMCnet Contributing Editor
Atos Origin officials say the firm has won a contract with Great Britain’s Gambling Commission for the IT systems that support the commission’s licensing and compliance work for British gambling venues, including bingo halls, casinos, gaming machine suppliers and lotteries, as well as Britain-based gambling Web sites.
Atos Origin will implement Siebel 8.0 to provide the Commission with “a single, up-to-date view of each operator for both office-based and mobile staff,” Atos officials say, adding that implementation of the CRM platform will provide Commission staff with “the regulatory information and intelligence at the right time and in the right place.”
“Having the correct information to hand at the right time is essential for all organizations,” said Anne Ware, vice president for public sector activities at Atos Origin.
The Gambling Commission is the independent regulator of all commercial gambling in Great Britain. It is an independent non-departmental public sector body sponsored by the Department for Culture, Media and Sport. One wonders which department gambling falls under – culture, media or sport.
In July, Atos Worldline, an Atos Origin Company working with the processing of high-volume electronic transactions, was selected by Feu Vert, a French car centers’ network, to support the implementation of its CRM strategy.
Atos Worldline provided services “including consulting services and the development and operation of the recommended CRM products: loyalty card, marketing databases and data mining, e-mail and SMS campaigns management,” Atos officials said.
Feu Vert Group is a car maintenance and equipment firm, with around 380 centers in Europe, claiming about seven million customers. This strategy is supported by a Quality Plan, through a program called 4P, which stands for Pristine conditions, efficient Performance, Pain-free service, and clear Prices.
Atos Worldline is an integrator of multi-channel customer relationship technologies. Feu Vert chose Atos Worldline for its experience in multi-channel CRM and customer loyalty products, Atos officials said, as well as for its personalized offering.
“Atos Worldline encouraged us to include these new projects under a 5th P, for customer Proximity, with the development of a new recognition and interactive marketing,” said Pascal Fraumont, marketing and communication director at Feu Vert.
Earlier this year, Atos announces that it had obtained French CB 5.2 certification for its Banksys electronic payment terminals.
David Sims is a contributing editor for TMCnet. To read more of David�s articles, please visit his columnist page. He also blogs for TMCnet here.
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