iCRM from Izmocars Certified for Chrysler

By David Sims

TMCnet Contributing Editor

 

Izmocars has announced the certification of izmocars Customer Relationship Management Software (iCRM) by the Chrysler Corporation. Izmocars iCRM is now approved for use in the Chrysler Lead Central program.



ICRM is a Web-based CRM product for the automotive industry for the CRM needs of an automotive dealership, including Sales Force Automation and service management.

The product lets users track customer communication and interaction with every department at a dealership throughout the customer relationship lifecycle, including pre-sales, sales, finance and insurance, service, and business analytics-based marketing campaigns.


“The izmocars iCRM product is the perfect compliment to the Chrysler Dealer Network,” said Tej Soni, president of izmocars. “With the Chrysler certification, izmocars is now a preferred national partner.”

The izmocars product suite includes izmoWeb, izmoRainmaker and iConsult, described as “personalized sales performance coaching for a dealer’s sales team’s ability to sell.”

 

Bear in mind that izmocars’s iCRM product is not CPM Marketing Group’s ICRM. That vendor of Customer Relationship Management products for healthcare organizations announced the release of Version 4 of its Instant CRM interactive message server in May.

 

CPM’s ICRM is an interactive Web-based tool for CRM communications “based on individual health needs regardless of the touch point they use,” company officials say, adding that “typical consumer touch points, or communication channels, include face-to-face communication, direct mail, kiosks, Web sites or call center interactions.”

 

Using ICRM, patients receive messages across all touch points, and the CPMers say the system is designed to “control the content displayed on the communication channel screen to enhance and personalize the consumer conversation.”

 

ICRM Version 4 eliminates continued reprogramming by moving the decision-making and communication management from the customer touch points to the central message server.

 

The product is designed with blank content windows reserved for individualized messaging. During a conversation between the customer and the healthcare organization, these messaging windows are used for text, graphics or video by the ICRM server located at CPM’s corporate headquarters. The information driving these conversations is derived from either the healthcare organization’s CRM database or CPM’s national consumer database containing more than 95 percent of adults in the United States.