Georgia Department of Tourism Implements OpenTravel CRM

By Jai C.S.

TMCnet Contributing Editor

 

The Georgia Department of Economic Development (GDEcD), functioning with a aim to improve the growth and prosperity of Georgia,  has deployed OpenTravel CRM-CVB Edition, developed by Travel Sciences, for its next-generation visitor relationship, marketing and automated fulfillment platform.

 

The system was unveiled at Georgia's 2008 Governor's Tourism Conference which was held on September 10th through the 12th. The project management, installation and delivery of the system was handled by Enguage, an Atlanta based digital marketing solutions firm which provides destination tourism based marketing, consulting and advisory services to the GDEcD.

 

Travel Sciences is a developer of Web-based software solutions for the travel industry. It offers travel CRM, reservations, distribution and business automation solutions for cruise lines, tour operators, resorts and hotels, and retail travel business. OpenTravel CRM is a net based customer relationship management (CRM) platform designed specifically for large travel businesses providing a complete automation solution to enhance brochure fulfillment response and efficiency with integrated tracking and reporting.

 

The CVB Edition is designed to handle the requirements of convention and tourism bureaus.

 

Going beyond standard CRM functionality, the OpenTravel solution also includes mid-office and back-office features.

 

"OpenTravel CRM is a powerful CRM platform for travel centric enterprises and is being recognized as both an affordable and more capable alternative to more costly and less effective generic CRM solutions,” said Joseph Mazzarella, president and chief executive officer at Travel Sciences, in a statement.

 

Mazzarella also said that with this system, the Georgia Tourism Department can now provide on demand brochure and information fulfillment capability within a fully integrated visitor profile management system with follow-on and follow-up customer service and marketing outreach is a distinct competitive advantage.

 

According to Mazzarella, “OpenTravel CRM is a great choice for convention and visitor bureaus working on limited budgets but that require a sophisticated solution that will meet the demands of destination and visitor related communication, service delivery and marketing.”