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VinSolutions Integrates with Kelley Blue Book InfoDriver
 TMCnet Contributing Editor
VinSolutions, a vendor of Web-based automotive software, has announced that it has completed an integration with Kelley Blue Book's InfoDriver.
This means VinSolutions' clientele have "point-and-click access" to data supplied by KBB's expanded and redesigned data syndication product, company officials say. Subscribing dealers can access the data from VinSolutions' MotoSnap CRM or from their inventory management module.
Brad Prickett, Kelley Blue Book's Director of Syndication Product Management, said the "real power" of this product is "the combination of rich content in a flexible format."
Incorporating 82 years' worth of KBB data into their software application, the VinSolutions product gives clients used car data such as vehicle trade-in, private party, wholesale, and suggested retail values.
Whether subscribing users click on the Blue Book Valuation box from their MotoSnap CRM, or on the KBB Lookup box in their inventory management system, the vehicle valuation information is available.
Dealers who choose to add this service to their existing CRM or inventory management product will be able to print KBB suggested retail pricing on their used vehicle window stickers, and display comparisons between KBB and dealer-assigned prices on their VinSolutions Inventory Gallery or in their vehicle comment sections.
Earlier this week, VinSolutions announced it had completed an integration with the RouteOne CAMS to give VinSolutions' clientele access to a point-and-click connection with RouteOne and their affiliated finance sources.
"Having RouteOne integrated with VinSolutions makes for a much more efficient system. We don't have to waste time duplicating customer data or re-entering multiple car deal scenarios for F&I," said Todd Crossley, owner of Gary Crossley Ford, adding the zinger line "it makes the managers' lives so much easier that they actually use it."
This ease of use is "not accidental," RouteOne officials said, adding that they're "committed to providing their dealers with the ability to efficiently submit customer applications to a variety of lenders."
Mike Jurecki, RouteOne CEO, said the integration between RouteOne and VinSolutions offers dealers "the products they need to streamline their sales processes."
Users enter the customer information and deal specifics at the desk, and then click the "Push to RouteOne" tab in VinSolutions' MotoSnap CRM desking module. The dealer is then connected to the RouteOne platform via a secured HTTP interface free of charge.
RouteOne was formed in 2002 by Chrysler Financial, Ford Motor Credit Company, GMAC, and Toyota Financial Services to create a more streamlined credit application for automobile dealers and their customers.
David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Stefania Viscusi
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