Adivent Launches Suite of SalesTarget Services in North America

By Barkha Bathwal

TMCnet Contributing Editor

 

Adivent offers a new alternative that streamlines the sales and operations process and allows North American companies to quickly establish a sales presence in Europe at a fraction of the time and cost it typically takes using traditional methods.

 

Adivent, a European sales outsourcing company focused on the telecom market, has launched its full suite of SalesTarget services to offer a new alternative that streamlines the sales and operations process and allows North American companies to quickly and economically establish a sales presence in Europe.

 

“Based on our direct experience running telecom sales organizations we understand the frustration many emerging North American suppliers have when trying to establish a quality sales organization in Europe,” said Gianni Burzi, managing partner at Adivent, in a statement. “To meet this tremendous market need we spent the past year developing a set of process-based services that yield proven results — without large up-front costs — that will dramatically speed time-to-market and deliver increased sales for telecom hardware and software suppliers selling into the European market.”

 

Adivent's performance-based concept was developed by sales executives in the European telecom industry. All Adivent services focus on planning and executing sales processes targeted at the European telecom market  — specifically for small- to-mid-sized firms or business units of larger organizations.

 

SalesTargetSource is a complete turnkey service backed by a Service Level Agreement that guarantees fees are only charged after pre-determined results have been delivered to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success. In addition, Adivent offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force.

 

SalesTargetChannel service can include direct training and continuous management of channel partner relationships to ensure sales goals and objectives are met both short-term and long-term. Adivent can identify, profile, evaluate and negotiate with properly matched partners for telecom suppliers looking to establish channel partner programs in Europe.

 

The SalesTargetWatch service allows North American firms to closely monitor target customers so they can react immediately to new sales opportunities, without having to worry about the unpredictable costs and the high risks involved in setting up a local sales force. Adivent will collect, analyze and report on developments that may lead to sales opportunities, such as the adoption of new technologies, spending plans, internal balances of power, or failures on the part of the competition.

 

SalesTargetCoach are workshops facilitated by one or more experts with direct sales experience involving the target customer, and are based on the most recent and updated customer intelligence available to help telecom vendors define a development plan for a specific sales opportunity.

 

“As we looked to expand our business in Europe, we were faced with the daunting challenge of either establishing an in-house direct sales organization or relying on entrenched distributors that typically focus their resources on re-selling solutions from the largest players in the market,” said Reinhold Hesse, president and CEO at XTech - Extrusion Technology, in a statement.

 

Hesse added: “Adivent's expertise and knowledge of the European telecom market is invaluable as we work together to ramp sales in the region. They offer a unique service that instantly removed the risk and uncertainty of entering a market that is very complex, geographically and culturally diverse, and based on a high degree of trust and relationships.”

 

Adivent offers a highly defined set of sales outsourcing services designed to help telecom vendors increase sales among the leading service providers in Europe. Based on its extensive network of contacts, certified sales skills and proven track record, Adivent assumes much of the risk small- to mid-sized software and hardware suppliers' face when establishing a Europe-based sales organization or channel strategy.