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Salesgenie.com Teams with Google Maps to Map Sales Leads
 TMCnet Contributing Editor
Salesgenie.com, a provider of online solutions for sales effectiveness management, is now offering its customers improved planning and efficiency tools for business-to-consumer (B2C) and business-to-business (B2B) sales calls. The company’s service has been enhanced with new sales lead mapping capabilities.
The new mapping features, available to subscribers of Salesgenie.com, allows sales agents and account executives to optimize their sales time, helping them quickly locate not only their current prospects, but also find other opportunities when traveling or working outside the office.
“By incorporating Google ( News - Alert) Maps API Premier, Salesgenie.com is providing a useful and user-friendly productivity tool for sales professionals,” said Dan Israel, Google product marketing manager, in a statement. “Google Maps returns fast, relevant, accurate results that users can count on; together with the sales lead data from Salesgenie.com, it simplifies the work for sales people of locating and getting to prospects.”
The new features make it faster and easier to organize sales calls and therefore to reach quality prospects. Once users identify their targeted sales leads, either through customer target profiles or in a specific search, the sales leads can be quickly mapped providing a view of their locations. By highlighting a specific sales lead on the map, the sale professional has instant access to the details of the prospect including photos, profile information such as company size and demographic information for consumers.
The maps can be used to visually identify clusters of sales prospects, view the locations of previously identified customer opportunities, and print out maps highlighting addresses for a sales trip. Also, the standard interactive features of Google Maps can be used such as driving directions to guide sales professionals from one prospect to the next.
“In sales, quality information with easy access is key to efficiency,” said Mark Israelsen, President of Salesgenie.com. “We chose to partner with Google because of its combination of quality information and familiar, easy-to-use maps. This new mapping feature is just one example of the ways we are consolidating multiple sources of information with quality sales lead data to make sales professionals more effective.”
The business sales leads data in Salesgenie.com provides accurate information on multiple company locations and multiple contacts with names and titles, number of employees, sales volume, credit data, line of business, and other information to identify business sales leads. The consumer sales leads information includes a wide range of data such as estimated household income, estimated home value, lifestyle information, and other residents residing at the address.
Salesgenie Mapping is available now to subscribers of Salesgenie.com. Sales professionals interested in additional information on how to increase their sales efficiency can learn more by signing up for 100 free sales leads at Salesgenie.com.
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Mani Soundararajan is a contributing editor for TMCnet. To read more of Mani’s articles, please visit his columnist page.
Edited by Mae Kowalke
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