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MRG Uses Strategy Companion's Analyzer for Marketrack SaaS Product
 TMCnet Contributing Editor
Millennium Research Group in Toronto reportedly has incorporated Strategy Companion Corporation’s Analyzer business intelligence solution into its “Marketrack” product.
Strategy Companion Corporation provides BI solutions focused solely on the Microsoft ( News - Alert) SQL Server platform. Its “Analyzer” solution provides what MRG officials call an “intuitive and powerful” front end for the latest SQL Server Business Intelligence capabilities.
BI Analytics for Dynamics CRM brings Analyzer’s leading-edge analytics to the Microsoft Dynamics CRM platform. Fortune 500 companies and other large and mid-sized businesses say they’re making more money by leveraging Analyzer’s proven, mission-critical enterprise BI capabilities.
Serving more than 50 of the largest global healthcare companies, Marketrack needed a full-featured reporting and analytics tool to allow clients to access their data. MRG reviewed several different business intelligence tools, including open-source applications. Analyzer’s full-featured, intuitive interface and zero-footprint, Web-based client met their requirements perfectly, MRG officials say.
MRG is using Analyzer as their front-end reporting and analytics tool for client access to their medical device research data.
Marketrack’s Data Miner 2.0 application, using Analyzer, has been well received by MRG’s clients. Because Analyzer is what clients see and experience, its clean, easy-to-use interface has impressed MRG’s clients and helped MRG acquire new customers.
In just a few short months, MRG’s subscription renewal rate has increased 6 percent.
“Initially, we offered our clients a reporting tool we developed in-house, but it required too much maintenance and there were constant installation issues,” said Christian Burnaccioni, IT manager for MRG. “Analyzer is easy to use, and its Web client and flexible licensing model made it an easy choice to replace our own tool.”
Officials from MRG, a Decision Resources, Inc. company, say theirs is the global authority on medical technology market intelligence and a provider of strategic information to the healthcare sector. The company provides specialized industry expertise through published reports, ongoing Marketrack projects, and customized solutions.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Michael Dinan
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