|
Telematch Debuts Data Matching Product
 TMCnet Contributing Editor
Telematch ( News - Alert), a provider of information services, has launched SmartMatch, a data matching product that locates more than 97 million hard-to-find Americans.
SmartMatch identifies wireless, cable and voice-over Internet protocol households along with their current postal address within the United States — contact data that otherwise would be difficult or impossible to find.
"Marketers — particularly those who are dependent on keeping current with customer contact information to help produce returns on their customer relationship management programs — will enjoy what SmartMatch can deliver," said Peg Kuman, CEO at Telematch, in a statement. "Millions of consumers and businesses are migrating away from traditional land-based phone lines — and, as a result, an important source of current telephone and postal address information is disappearing."
"Both business-to-business and consumer marketers have struggled to replenish missing contact data for their prospects and customers — turning to compiled data and self-reported information to fill in the gaps with limited success," Kuman said. "Current compiled data sources lack the recency and as a result, accuracy and coverage. Self-reported data often are prone to data-entry errors, and individuals don't always provide correct information."
Kuman said that SmartMatch uses responsible proprietary and public sources, primarily from telephone companies, to recover those households and businesses enabling marketers to flag and verify individual prospects and customers and to append their databases, accordingly.
The Federal Communications Commission has noted that the total number of land lines in the United States is decreasing five percent per year, while wireless and broadband telephony is growing by 12 percent and 40 percent, respectively. While wireless numbers may not be contacted for outbound telemarketing purposes without prior "opt-in" permission, such data may be used for identity verification and reverse postal address appends — both important processes in today's customer-centric marketplace, Kuman said.
"Suddenly, more than 97 million consumers have been re-found — with tens of thousands more being added to SmartMatch every month," she said.
Telematch, head-quartered in Springfield, Virginia, is an information services provider offering a comprehensive range of data appending, data enhancement, database management and data processing services.
Don’t forget to check out TMCnet’s White Paper Library, which provides a selection of in-depth information on relevant topics affecting the IP Communications industry. The library offers white papers, case studies and other documents which are free to registered users.
Anil Sharma is a contributing editor for TMCnet. To read more of Anil's articles, please visit his columnist page.
Edited by Mae Kowalke
[ Back To TMCnet.com's Homepage ]
|
INDUSTRIES
Activate Email 
INDUSTRIES
Find Solutions for Enterprises, SMBs & Service Providers at the INTERNET TELEPHONY Conference and EXPO West, September 1-3, 2009. Los Angeles, CA.
