CRM Seller ItracMEDIA Chosen for Drees Homes

By David Sims

TMCnet Contributing Editor

 

ItracMEDIA, a vendor of e-mail marketing software and CRM technology, reportedly has been selected as the “official supplier” of marketing CRM software products used by Online Sales Counsellors with Drees Homes.

 

Aaron C. Tackett, national sales director at Drees Homes, said ItracMEDIA’s “technology is superior and they have a proven success ratio.”

 

A Toronto-based marketing CRM software company, itracMEDIA’s technology is used by more than 45 of North America’s developers, comprising nearly 250 separate development projects. Specializing in real estate e-marketing, itracMEDIA’s e-mail marketing CRM software enables developers to capture leads, identify prospects and conduct lead scoring.

 

The company’s sales and data tracking and reporting allows clients to generate live data and sales summary reports on the go, as pictured here:

 

As part of ItracMEDIA’s new deal, each of Dress Homes’ ongoing developments now has its own Web site. Through user sign-in on the Web site, itracMEDIA’s technology tracks a potential buyer’s site usage, monitoring which pages are viewed, how long they are on the site, the number of times that person returns, things like that. ItracMEDIA then transforms this information into a lead scoring system.

 

“In the end, Drees Homes’ decision came down to our lead scoring analytics,” says itracMEDIA’s Justin Parker. “Real estate is a highly competitive and challenging industry.”

 

Real estate certainly is a growing market for CRM.

 

A couple months ago, as TMCnet reported, Kaleidico, a vendor of mortgage sales management software, announced the launch of icoSales 5.0. This new version, “packed with Web 2.0 style features,” according to company officials, was designed to “open up this lead management system to a much broader CRM audience.”

 

Company officials said they “chose to make working sales in different industry verticals as easy as clicking a button. In fact, Kaleidico’s system even allows you to work various sales verticals in a single system – no reason to have separate systems to serve clients in mortgage, insurance, and real estate.”