SuccessFactors Adopts InsideView's SalesView CRM and Web App

By David Sims

TMCnet Contributing Editor

 

InsideView has announced that SuccessFactors, a vendor of on-demand performance and talent management products, has implemented InsideView’s on-demand business search and intelligence application, SalesView, throughout their sales organization to “tap into more C-level connections and increase overall sales productivity.”

 

SalesView is described by company officials as a “socialprise application,” designed to bring together intelligence from subscription-based sources and the information living on the social Web directly into existing CRM applications.

 

SuccessFactors officials say they considered “a number” of applications before bringing InsideView’s socialprise application on board. Ultimately, the company selected SalesView “due to the product’s ease of use as well as features, such as alerts on business events and connections to prospects garnered from the social Web relevant to SuccessFactors’ core sales efforts.”

 

Additionally, a determinant in the selection was the InsideView mash-up with Oracle (News - Alert) CRM On Demand, the CRM product currently used by SuccessFactors.

 

In September TMCnet’s Shamila Janakiraman reported that InsideView announced the integration of SalesView to Oracle CRM On Demand in support of  Oracle’s CRM On Demand Inner Circle Partner initiative.

 

Julie Adams, vice president of CRM on Demand products at Oracle, said at the time that the firm “believes InsideView, as part of the Oracle CRM On Demand Inner Circle Partner Initiative, will provide our customers and prospects complementary value-added functionality in the ‘socialprise’ arena.”

 

With the deployment of the Oracle CRM On Demand mash-up, intelligence will now be delivered directly into the sales reps’ “lead” or “account” views and is expected to drive CRM adoption, SuccessFactors officials say.

 

“The social Web is a critical and immensely valuable part of the sales process, but it can be unmanageable for sales teams to use without wasting time,” said Alex Saleh, vice president of sales operations for SuccessFactors.

 

SalesView is engineered to bring together social data with enterprise-grade business search and intelligence capabilities to help sales teams automate prospecting. The product presents customer data discovered and distilled through Web harvesting, specialized research providers and social networks, within the context of enterprise applications like sales force automation systems.