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UDC's CRM Sales up 50 Percent for Quarter
 TMCnet Contributing Editor
UDC, a retail automotive BDC consulting, training and CRM software provider, reportedly has announced a 50 percent increase in CRM software sales for third quarter 2008. The company also reported a 22 percent increase in high line automotive clients since year-end 2007.
UDC attributed the growth to its BDC consulting and training program, which it claims “improves the sales of a typical dealership by as much as 35 percent.”
“We’ve been very pleased with our expansion over the past several months,” said UDC Chief Executive Officer Hans Van Order. “All of our business is referral-based.”
The growth in CRM sales marks the latest stage in what’s been a steady, upward climb for the Irvine, California-based company.
UDC was founded in 2000 as a luxury automotive BDC consulting and training firm. The company concentrated on implementing BDC departments that included BDC policy and procedures, as well as the hiring and training of BDC staff to handle inbound and outbound sales opportunities.
The firm later extended its offerings to include two CRM products, Momentum and Revolution. Momentum is a Web-based, sales CRM tool which integrates sales floor, BDC and Internet department customer data into a central database that can be viewed and shared by any sales unit in the dealership.
Revolution is a service CRM product that includes shop loading and capacity management features, real-time appointment scheduling, a TSD loaner management interface and marketing tools designed to improve service department performance. Both CRMs interface with ADP and Reynolds and Reynolds.
In 2007, UDC was named an authorized Mercedes Benz USA and BMW of North America BDC/CRM consulting, training and software provider.
In February, UDC launched its first international venture, developing and delivering a series of successful BDC workshops for Volkswagen Brazil. UDC will be returning to Brazil in 2009 for a follow-up series of seminars. Recently, the company closed a deal with Mercedes-Benz of Canada to conduct BDC training and consulting with dealerships in Toronto and Vancouver.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Michael Dinan
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