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CRM's Selltis Teaches Texas A&M about Industrial Distribution
 TMCnet Contributing Editor
Selltis, a vendor of on-demand customer relationship management software, reportedly has announced that the Industrial Distribution Program at Texas A&M University has selected Selltis ( News - Alert) Sales 5.0 for use in its Supply Chain Systems lab curriculum.
The Industrial Distribution Program has been using Selltis for its industrial distribution course offering since 2002 and recently migrated to the newest version of the company’s namesake CRM software.
Officials of the Thomas and Joan Read Center, a part of Industrial Distribution Program at Texas A&M University, say theirs is the only university center in the United States that focuses on research and education in industrial distribution: “Its professional development and educational programs are designed to increase an organization’s competitive advantage and profitability.”
Texas A&M’s Supply Chain Systems Lab is accessed by the university’s Industrial Distribution programs at every level, including approximately 500 undergraduate, 20 to 80 graduate, and 300 to 500 continuing education students each year. Also, numerous faculty members and graduate students use the Lab to conduct millions of dollars of research each year for the distribution community as a whole, including major corporations throughout the United States.
In January, TMCnet’s Tracey Schelmetic reported that Selltis launched its next-generation version of the company’s namesake CRM product, Selltis Sales 5.0, delivered via a hosted, software as a service business model.
“As part of the curriculum, our goal is to help students understand the workflow for making and selling products as well as he technology behind them,” university professor Arunachalam Narayanan said. “Our goal is to simulate usage of this CRM software as preparation in guiding their technology decisions as they embark on careers in industrial distribution.”
Expanding on Seltis’ technology that offers “many-to-many” data linking, the new Selltis Sales 5.0 “Link The Way You Think” approach provides the capability to manage complex, team sales environments. The Selltis Sales platform includes tools to automate marketing campaigns and lead management as well as quoting and field service.
According to Narayanan, students use Selltis 5.0 to create a project and opportunity and then track each one. Students then add a customer code and an opportunity for cash report.
“With most of our students taking industrial sales positions, CRM is critical in their job function and products like Selltis are invaluable for the front end of the sales process,” Narayanan said.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Michael Dinan
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