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Soffront CRM Chosen for Religare
 TMCnet Contributing Editor
Officials of Soffront Software, a mid-market CRM vendor, reportedly have announced that Religare Enterprises Limited chose Soffront CRM to “capture and maintain master data for their entire organization.” Religare sells financial services in India to retail, institutional and wealth clients.
“Because we provide multiple types of financial services from many different locations, duplicate and inconsistent data was becoming a challenge,” said Gaurav Kohli, AVP of Enterprise Solutions at Religare. “We needed a single database that was also flexible, adaptable, easy to use, and accessible to all employees.”
Religare selected Soffront CRM because of its flexibility, Web availability and system controls, according to the Soffrontians, who said a primary consideration for their software is the audit features, since “any change can always be tracked.”
Soffront CRM also allows Religare to build screens, workflow, reports or business rules. Coding skills are not needed, Soffront officials say, adding that the tool is good for building products in a reduced time frame.
In business since 1992, privately held Soffront offers on-demand, on-site, or host-to-purchase options, and concentrates on marketing to mid-size companies. Its installed base includes Fortune 500 companies, mid-sized businesses, federal, state, and local governments.
In August, Soffront announced multi-currency support in version 8.7 of its software. This feature is supposed to increase efficiency of the sales team to conduct business using worldwide currencies. The support is available in all Soffront modules, including sales, forecasting, quotes and invoices, and reporting.
“During the last two years, many of our foreign and domestic customers requested us to support multiple currencies,” said Manu Das, president of Soffront. “Using this feature, your European sales team can create quotes and opportunities in the euro, your Canadian team can use Canadian dollars, and your United States team can use U.S. dollars. And your VP of sales can analyze the forecast from all teams in U.S. dollars.”
Soffront CRM supports all worldwide currencies and exchange rates. Customers can select a currency as their corporate currency to run monthly, quarterly, and annual reports for the enterprise. Sales teams in different countries can still manage all of their quotes and opportunities in their local currency.
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David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.
Edited by Michael Dinan
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