AbilityCRM Teams with ExactTarget
, a provider of Customer Relationship Management (CRM) solutions and a Gold Microsoft (News
) Dynamics CRM partner, has reportedly partnered with ExactTarget
, a provider of on-demand software for email communications and one-to-one marketing solutions, to help companies increase market share through integrated email marketing.
"As a Microsoft Gold Partner who specializes in CRM software and consulting services, we know the value of being able to use CRM to help us increase our exposure to our prospects", says James Marzola, president and chief executive officer of AbilityCRM.
"Using ExactTarget's integrated email marketing system with Microsoft Dynamics CRM enables us to increase our services to Dynamics CRM clients," added Marzola.
The partnership is aimed at bringing together AbilityCRM's expertise in customer relationship management with ExactTarget's one-to-one marketing platform through the Microsoft Dynamics CRM and email service provider integration.
AbilityCRM uses CRM software and related technologies to help our clients realize increased profits. The company is a certified Sage SalesLogix business partner and also a member of the ExactTarget CRM Partner Network, a subset of ExactTarget's Referral Partner program designed to leverage the Customer Relationship Management expertise of Microsoft Dynamics CRM value-added resellers.
As mentioned, the deal has enabled AbilityCRM clients to manage and automate a wide variety of marketing campaigns without worrying about data synchronization. The combination of ExactTarget with Microsoft provides Microsoft Dynamics CRM users email marketing automation capabilities to create workflows in Microsoft Dynamics CRM that automatically trigger ExactTarget emails based on events or dates.
"Email marketing, as part of an overall business growth and customer retention strategy, is center stage in this market condition," said Marzola.
"Knowing that your email campaigns are effective so your sales team can qualify opportunities quickly and identify who is truly interested is crucial today. We are thrilled with our relationship with ExactTarget and look forward to helping as many companies as we can," said Marzola.
Jai C.S. is a contributing editor for TMCnet. To read more of Jai's articles, please visit his columnist page.
Edited by Tim Gray
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