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Mercury Grove Launches Social Networking and CRM for Individuals
[August 14, 2009]

Mercury Grove Launches Social Networking and CRM for Individuals


TMCnet Web Editor
 
In an effort to leverage the increasing power of social networking,  Mercury Grove has unveiled Network Hippo, an online Customer Relationship Management, CRM, tool.
 
While many existing CRMs focus strictly on sales data and basic contact information, the new online Network Hippo is built to evaluate the strength and influence of individual relationships with contacts as well as to find new opportunities and develop their "network".


 
"Network Hippo is the an extremely smart personal and small business CRM system that gives professionals time to focus on building relationships, not building databases," said Scott Annan, Mercury Grove's CEO. "If information about your contacts is on the web you can find it in Network Hippo."

 
In addition, Network Hippo is designed to provide feedback to users on the health of their professional relationships through custom built contact rating system. It also monitors usage, business transactions while importing their email and phone logs.  
 
"Network Hippo belongs to the individual user - when you leave a job, you take your contacts with you" said Annan, adding that  it also provides weekly status updates on important contacts, and reminds users when too much time has passed between interaction. 

"Network Hippo represents a real 'win-win' between companies and professionals.  Both benefit from a system that focuses on relationship building, not stockpiling information in corporate information silos."
 

Tim Gray is a Web Editor for TMCnet, covering news in the IP communications, call center and customer relationship management industries. To read more of Tim’s articles, please visit his columnist page.

Edited by Tim Gray

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