Protect Your Company's Reputation Online with truREPUTATION

By Mini Swamy

TMCnet Contributor

 

Visible Technologies, a provider of social media and reputation management solutions, has announced that it has further enhanced its industry leading truCAST Suite with the latest release of truREPUTATION.



TruREPUTATION's set of customizable services is the key to safeguarding personal and corporate brand. By employing the most cutting-edge technology and using its vast industry experience, truREPUTATION ensures that Web searchers will find the most accurate, important, and relevant information about any business or enterprise.

 

The latest release further enables proactive management of a brand or individual’s online reputation through search engine results tracking and analysis capabilities that deliver immediate insights within a single dashboard.

 

However, with more and more content from various sites becoming integrated within search results, simple adhoc monitoring and search engine optimization tactics are insufficient. A more comprehensive approach to online reputation management is required.

 

This is where truREPUTATION 2.0 comes into the picture. It delivers this invaluable insight, by collecting and analyzing search results from Google (News - Alert), Yahoo and Bing, incorporating numeric values, signifying sentiment of a brand into its analysis.

 

In addition, marketers and PR executives benefit from the ability to add and track keywords, including international search engines, in one place.

 

TruREPUTATION is a full-service suite, with different offerings complementing one another. Marketers are hence able to get ahead of crisis situations and proactively manage search results that influence public perceptions of their brand.

The key components of the truREPUTATION 2.0 suite include:the truREPUTATION Manager, which is essentially a proactive search result management service that promotes positive content. It comes along with a dedicated customer support.

Monitoring reputation with weekly oversight, sentiment scoring, tracking and reporting from the truREPUTATION service team are the functions of truREPUTATION Monitor.

TruREPUTATION Viewpoint analyzes current search engine content and offers specific recommendations on how to improve rankings, and the Snapshot component gives a short summary and analysis of current search engine content, indicating the current reputation status of the company online. A free trial of the truREPUTATION software is also available.

Buttressing truREPUTATION's capabilities, Blake Cahill, senior vice president of marketing, Visible Technologies, said that the concept of reputation management is such an integral part of business that it can have a major impact on sales, customer relationships and company valuation.

Concurring with the view that truREPUTATION 2.0 was a powerful technology, without which they couldn't do, Colin Sutton, New York MD, M80, said that they had resorted to its services repeatedly to manage crisis situations for clients. “The level of service, and ability to provide 24/7 support to my team and my clients is unmatched,” Sutton said in a release.

 

The upcoming Webinar “Who’s in Charge of Your Client’s Online Reputation?” sponsored by Visible Technologies is slated for March 16. To register, click here.

 

Visible Technologies helps companies to listen and learn what consumers are saying about them online, to engage in the right conversations with the right influencers at the right time, and enables individuals to manage and protect their online reputations.

 

With yet another feather in its cap, Visible Technologies' truCAST suite will serve as the foundation for Tribal DDB Radar, the agency's newly announced Center of Excellence dedicated to social media.