BroadSoft Introduces BroadCloud

By Anil Sharma

TMCnet Contributor

 

BroadSoft, Inc., a global provider of IP-based communications services to the telecommunications industry, introduced BroadCloud, a cloud-based, hosted infrastructure that will serve as the foundation for the company's growing Software-as-a-Service (SaaS (News - Alert)) communications capabilities.

 

Officials with BroadSoft said that BroadCloud will feature a comprehensive set of Unified Communications (News - Alert) (UC) services, enabling carriers to offer enterprise customers a branded UC solution, as well as new online marketplace distribution options.

 

An Information Week Analytics 2010 Unified Communications Survey of enterprise technology professionals highlighted the specific UC services enterprises value most for meeting business objectives: unified messaging, instant messaging, presence, hosted contact center, mobile integration, web collaboration, videoconferencing and integration with business software.

 

Company officials said that BroadSoft's (News - Alert) BroadCloud services will empower fixed-line, mobile and cable service providers to extend their communications services to include these in-demand UC services.

 

According to company officials, BroadCloud's infrastructure, which will be strengthened by the acquisition of Casabi (News - Alert), is expected to allow carriers to shrink time-to-market for delivering UC services from years to months or even weeks, and enable them to offer a comprehensive portfolio of UC services when combined with their existing BroadSoft application server platform.

 

'Rather than following the market and attempting to dictate which services should comprise a UC offering, we have focused our product development efforts on what services enterprises say they want,' said Michael Tessler, CEO with BroadSoft, in a statement. 'With the addition of our BroadCloud hosted platform, we are offering a service delivery model that we believe accelerates time-to-market for our service provider customers, enables them to brand and customize a UC solution and allows them to quickly capitalize on the growing demand of these communications services."

 

BroadCloud also enables BroadSoft to extend its online marketplace distribution platform, Xtended.

 

Leslie Ferry, vice president of marketing with BroadSoft, said that another compelling capability of the BroadCloud platform is the ability for carriers to leverage the growing acceptance and adoption of app stores. 'We are enabling our service provider customers to complement their existing distribution channels for Unified Communication services with an online marketplace, which is a growing, preferred purchase option by end-users and offers higher service margins,' said Ferry.