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CrowdStar Deploys BringIt Challenge and Tournament Platform
[January 20, 2011]

CrowdStar Deploys BringIt Challenge and Tournament Platform


TMCnet Contributor
 
Considering the great potential of the online gaming environment, CrowdStar, a social gaming company, has successfully deployed the BringIt challenge and tournament platform in its category-leading games 'Happy Aquarium' and 'Pop Boom.'


CrowdStar is utilizing BringIt for new and innovative ways to increase user engagement, while also adding functionality and increasing user monetization. BringIt's plug and play platform is helping CrowdStar achieve these goals by integrating into CrowdStar's skill based game, Pop Boom. 
BringIt's real-time transactional platform allows publisher partners to integrate challenges, tournaments, social leaderboards, as well as virtual currency collection and payouts. BringIt's platform is live in Pop Boom, and will be going live in Happy Aquarium and other CrowdStar games by the end of the month.

Pop Boom can now be played as a stand-alone game where players can win Pop Boom Coins, or they can access Pop Boom from within Happy Aquarium and win CrowdStar Pearls. Users enter challenges and tournaments with Facebook (News - Alert) Credits, and are able to win premium in-game currency based upon their score.
Peter Relan, CrowdStar executive chairman said that CrowdStar is the first to enable players to directly exchange Facebook credits for CrowdStar currency by playing a mini-game and the flexibility of BringIt and ease of platform integration enabled CrowdStar to "offer additional functionality our users want within our existing applications, such as Pop Boom."
By implementing BringIt, which takes less than a day, social gaming publishers can add tournaments and challenges to their games. This increases game play time, improves the velocity of spending within the game, and converts more players into paying players.
Woody Levin, BringIt's founder and CEO said that "by adding the second largest Facebook social game publisher, CrowdStar, to our growing list of publisher partners, BringIt is further positioned as the dominant player in the burgeoning space of third-party engagement and monetization plug-ins and CrowdStar understands the value our platform offers by utilizing the mechanics of challenges and tournaments to create an additional currency 'sink.''
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Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee

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