TransGaming Signs Evaluation Agreement for GameTree TV
TransGaming Inc., a company involved in the multiplatform deployment of games, recently signed an evaluation agreement for GameTree TV with a top broadband service provider in the Asia region.
The service provider will conduct lab and field trials for GameTree TV toward its commercial deployment.
Full commercial availability of GameTree TV on this service provider is expected in 2013. The service provider is expected to deliver broadband access to in excess of 100 million homes in the next three years.
GameTree TV delivers globally known and loved gaming brands seamlessly to their existing television experience. To service providers, GameTree TV is a fully turnkey interactive entertainment solution and competitive advantage that helps retain subscribers and grow ARPU.
GameTree TV features unique and often exclusive Smart TV and connected TV content from top licensors such as Hasbro, TETRIS, World Poker Tour and Taito. It also features proprietary multi-screen technology that allows players to use their handheld devices such as tablets and smartphones as additional screens and controllers.
The program currently has a total addressable market of over 60 million households worldwide across multiple service operators, and is available to homes on DISH Network and DirecTV (News
) in North America, FREE in Europe, and Air Tel and Reliance in Asia.
'As the Asian region continues to rapidly adopt next generation Smart TV set-top boxes, providers are hungry for innovative, on-demand interactive content for the literally hundreds of millions of homes they service. GameTree TV fills that void by delivering a truly remarkable and socially engaging experience,' commented Vikas Gupta, CEO and president of TransGaming, Inc. 'The increasing adoption of GameTree TV in one of the most competitive and fastest emerging regions in the world proves the advantage gained from TransGaming's consumer products. Service providers are recognizing that GameTree TV demonstrates the true potential of a connected living room experience, and they want it more than ever.'
Edited by Braden Becker
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