vzaar Opens First North American Office in Portsmouth, New Hampshire
vzaar recently announced the opening of its first North American office in Portsmouth, New Hampshire. The company, which has been experiencing a surge in growth, currently serves more than 1700 customers across more than 70 countries.
Based in the UK, Vzaar (News
) is one of the premier providers of online video hosting and distribution solutions for both small and medium businesses. More than half of the company's customers are based out in North America and by opening a new office, vzaar is expecting to further expand its business operations and improve current service offerings for its existing customers. Some of the leading brands serviced by vzaar are eBay (News
), Getty Images and TopGolf.
In a release,
Jim Henry, vzaar's VP of Sales, who is based at the new US office, said that, "An online video strategy is a must-have for every brand and every company, large or small. The US market is leading the charge in harnessing the marketing and sales power of online video and with our new North American office we are now ideally placed to capitalize on this opportunity, as well as providing even better support to our existing US-based customers."
The market for professional video hosting is expanding exponentially based on the surge in demand for online video for sales, marketing, and communications by businesses. According to data from CISCO, video is set to grow from 30 percent of Internet traffic to 90 percent of Internet traffic by 2013. Research from Forrester (News
) indicates that videos can help increase traffic to websites featuring embedded videos as opposed to webpages with regular text. Videos also manage to get a 41 percent higher click rate than plain text, says AimClear, leading search marketing blog.
ContentWise and Custom Content Council while researching US companies found that 54 percent of respondents were keen on producing more online video in 2012.
Businesses that leverage a professional platform for video hosting, demand solutions which can address limitations within branding, marketing, and security capabilities of leading "free" video hosting services. vzaar's video hosting solutions are designed to provide greater storage and bandwidth, as well as increased performance and security along with customization and optimized delivery capabilities.
Edited by Brooke Neuman
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