Sage North America Leverages MobileCause for Mobile Fundraising

By Shamila Janakiraman

TMCnet Contributor

 

Sage North America and MobileCause, a major Web service platform for mobile giving, engagement, analytics and donor communication, have joined hands to deliver mobile fundraising applications to not-for-profit customers of Sage.

It was revealed that the mobile fund raising application will initially integrate with Sage Millennium. The companies plan to integrate the application with other products in the Sage not-for-profit portfolio, including the Sage Fundraising Online and Sage Fundraising 50.

"As mobile becomes more and more important to our constituents' everyday lives, a mobile communication platform as comprehensive and thoughtfully designed as MobileCause is invaluable," said Krista Endsley, senior vice president and general manager of Sage Nonprofit Solutions. "This offering will allow Sage Millennium users to reach potential donors on a new level and likely open up a new demographic of donors."

The platform is device neutral, so as long as the users can receive a text, they will also receive the call to action on any phone they use.

MobileCause offers a simple-to-use Web services software solution that benefits not-for-profits, political organizations, universities and governmental entities. This allows them to easily launch and manage mobile giving, engagement, messaging and CRM.

The company has delivered over 5,000 campaigns and raised millions of dollars serving thousands of customers on behalf of leading organizations. MobileCause technology professionals offer strategy support to empower not-for-profits and help them grow and successfully retain their member and donor base over mobile.

"Our mobile giving platform will allow Sage nonprofit customers to use new technologies to fundraise and engage with donors," said Doug Plank, CEO at MobileCause. "Mobile giving is a vital step to the sustainability and longevity of donor-funded nonprofits, especially considering the increase in mobile usage and the fact that younger generations are getting rid of land lines all together."

MobileCause announced that its mobile platform has been chosen to power mobile giving for Emergency Foodshelf Network (EFN), a not-for-profit, to raise funds and communicate with supporters.

EFN is a food bank providing food and support services to more than 200 hunger relief partners throughout the state of Minnesota.