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Toys �R' Us Unveils New Merchandise Based on Angry Birds
[October 26, 2012]

Toys �R' Us Unveils New Merchandise Based on Angry Birds

TMCnet Contributor
 
Angry Birds is a puzzle video game created by Rovio Entertainment. The game was first unveiled for Apple's (News - Alert) iOS and was inspired mainly by a sketch of stylized wingless birds. Since then, the company has designed numerous versions for other touchscreen-based smartphone games, such as those making use of the Android (News - Alert) operating system, and many others.
 
Recently, ToysRUs announced that the company's stores and its website, Toysrus.com will now serve as the ultimate retail destination for consumers all over the country who are looking to explore 'A Galaxy Far, Far Away.' The company has announced a new line of plush, board games, launchers and more to satisfy these consumers.

 
These hot popular items are currently being introduced into Toys 'R' Us stores, starting with the Early Angry Birds Package, Jenga Death Star Game and the AT-AT Attack Battle Game from Hasbro. Gamers, collectors and pop culture enthusiasts have already thronging the Toys'R'Us to buy these toys and games.
 
"For decades, products based on the Star Wars franchise have been perennial favorites at Toys 'R' Us, and ever since Angry Birds toys were first introduced two years ago, fans have visited our stores across the country for hands-on, feathered fun,' said Lisa Harnisch, Senior Vice President, General Merchandising Manager, Toys 'R' Us, Inc. 'We know that bringing together the critically acclaimed Angry Birds app with the epic space franchise of Star Wars offers irresistible appeal, and we're thrilled to bring the combination of the two properties."
 
Recently, the company announced that tabeo is now officially available in all of its stores across the country. The toys are also available online at Toysrus.com. Sure to engage and entertain kids, plus great safety features that parents are proving to appreciate, the brand-new 7-inch, multi-touch tablet comes with 50 free, preinstalled apps. To complement the device, the nationwide rollout included the launch of a variety of tabeo-branded accessories.



Edited by Rich Steeves

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