StarCite Announces Launch of StarCite TV
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TMCNet:  StarCite Announces Launch of StarCite TV

[August 15, 2007]

StarCite Announces Launch of StarCite TV

PHILADELPHIA --(Business Wire)-- StarCite, Inc., the leading provider of On-Demand Meetings Management Solutions(TM), today announced the beta launch of StarCite TV. StarCite TV (www.starcite.tv) is a next generation meeting planning webcenter where meeting planners can come together virtually to research, learn and communicate.



"We are committed to bringing Travel 2.0 technology to the meeting planning world," said Michael Boult, StarCite president and chief executive officer. "StarCite TV will be the place where we launch new technologies and determine the value of these technologies to our meeting planner community. Only StarCite can combine elements like data and content, industry leading technology and marketplace trends in a truly game-changing meeting planning resource center."

StarCite TV is a Beta release that includes hotel listings, rich media property videos, and meeting planning blogs. Travel 2.0 technology that will be added soon includes hotel property ratings (based on meeting planner experience), mapping mash-ups (visual mapping of key information like local restaurants and entertainment options), market trends (based on the StarCite Global Meeting Marketplace data), instant group booking capability, and meeting planner surveys.



"We are bringing transparency to the group meeting planning industry," said Bob Bennett, SVP of Supplier Markets at StarCite. "Our goal is to give planners all the information and tools they need to optimize their performance and suppliers every opportunity to connect with the professionals who are planning corporate meetings and events."

About StarCite, Inc.

StarCite(R), Inc. is the leading provider of On Demand Global Meeting Solutions(TM). StarCite optimizes global investments in corporate meetings and events, delivering visibility, savings and control. StarCite provides process efficiency, enabling technology and proven adoption management support to drive significant cost reduction to buyers and enhanced revenues to suppliers. StarCite is based in Philadelphia. StarCite's equity holders include Internet Capital Group (NASDAQ: ICGE), TPG Growth, Norwest Venture Partners (NVP), and TL Ventures. For more information about StarCite or its technologies and services, please visit www.starcite.com.

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