Data growth is a major trend affecting organizations of all sizes, from small and medium-sized businesses (SMBs) to large enterprises. IDC’s Data Age 2025 Report: Digitization of the World from Edge to Corepredicts that data volumes will increase from 33 ZB in 2018 to 175 ZB by 2025. The firm also estimates that approximately half of the world’s data (49 percent) is already stored in the public cloud, and as data volumes rise over time, the amount of information stored in the cloud will continue to increase.Managing this data growth is a top-of-mind issue for SMBs. In 2019, Techaisle surveyed small and medium sized firms to identify their top business issues, as well as pressing IT priorities and challenges. Respondents indicated that managing data growth is a top concern, outranking business continuity and data protection. The astronomical growth of information is making it difficult for all IT organizations, especially those inside SMBs, to handle data backup, protection, recovery and long-term retention. In response, many companies are turning to managed service providers (MSPs) for help.