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August 12, 2013

CloudVelocity Accelerates Public Cloud Migrations with $13 Million Infusion

By Doug Barney, TMCnet Editor at Large

It was only this winter that CloudVelocity floated out of stealth mode, and now the company has just pocketed an additional $13 million in funding to make more noise.

It took over two years for the company, started by virtualization, networking and storage vets, to move from its founding to having a public posture.

The driving goal is to make it easy for enterprises to migrate their applications to the public

cloud, and do so without having to modify that software, and at the same time minimizing the performance penalty. This is a similar strategy to rival Numecent, which uses a style of application virtualization to move Windows apps to the cloud.



CloudVelocity’s One Hybrid Cloud “essentially automates the application provisioning process

by replicating core system files, tweaking for Amazon EC2’s resource parameters, and creating a new application on Amazon’s infrastructure (One Hybrid Cloud only works with Amazon EC2 currently) via an encrypted channel,” the company said. “By default the software replicates all of the systems into the cloud but IT architects can modify the list of replicated directories and services if so desired – say, in the event sensitive data cannot be moved to the cloud.”

The new cash will help the company build its “hybrid cloud automation software suite” which boasts failover, migration and cloud cloning. The tool today runs an Amazon AWS EC2 but will support other clouds in the future.

The idea is to clone your applications, even multi-tier app clusters, so they can run on AWS.

“Today’s solutions for migrating existing apps into the cloud fall short for most enterprise apps,” said Rajeev Chawla, chief executive officer of CloudVelocity. “We automate five sets of critical processes and extend authentication and other network services into the cloud, making the cloud a seamless extension of the data center. Our goal is to accelerate the migration of enterprise apps into the cloud and to drive higher levels of agility, protection and scale for apps trapped in the data center today.”

Going Against Numecent

Numecent has a similar approach it calls Native as a Service or NaaS, which leverages the vendor’s cloudpaging technology. What exactly is cloudpaging?

Cloudpaging is a new form of virtualization, really a form of application virtualization. It takes existing packaged apps, and like other forms of application virtualization, turns them into a service. In this case, the application can be streamed from the cloud.

And to draw more similarities to CloudVelocity, investors also put an additional $13.6 million into the already well-financed Numecent. And like CloudVelocity, Numecent runs on AWS.

The NaaS service is multi-tenant out of the box, can be white-labeled by partners. The service is also boosted by a worldwide Content Delivery Network.

Numecent was co-founded by Osman Kent, who sold his previous company 3Dlabs for $170 million just over a decade ago to Creative Labs. Kent apparently found about Endeavors and its application virtualization technology, quickly swallowed it up, and rebranded as Numecent.




Edited by Ryan Sartor
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