Returning to ITEXPO (News - Alert) each year is always extra special for NetSapiens, creators of a best-in-class multi-tenant hosted PBX platform. After all, though the company was founded in 2002, it wasn’t until ITEXPO 2006 in San Diego, California, that the NetSapiens (News - Alert) formally announced that 2007 would be its first commercial year of business.

“The vision has always been to enable small- and medium-sized competitive service providers to grab more and more market share from the Tier 1s,” Anand Buch, Co–founder and CEO of NetSapiens, told TMCnet at ITEXPO at Editor’s Day. “We’ve done that by providing a scalable platform so they can offer anything from basic telephony services all the way to contact center and UC solutions.”

The company boasts a team of professionals who originate from the VoIP infrastructure world; in fact, many NetSapiens employees were involved with helping get the industry and standardizations off the ground. Leveraging the expertise of these industry vets, NetSapiens was established to take applications—e.g. UC and mobility—and start building a platform to create a fertile ground in which these apps can grow.

NetSapiens has maintained such a strong foothold in the industry thanks to its core platform, SNAPsolution, an all-in-one architecture that takes care of UC, Class-4 and Class-5 switching. At the center of every NetSapiens SNAPsolution is a multimedia software core that, combined with customer specific deployment expertise, tools, and services, allows customers to offer features such as: Internet phone systems, web-based voice mail, web-conferencing and virtual office phone systems, among other features.

In a highly competitive VoIP market, there are several ways NetSapiens remain competitive. For starters, the company now leverages a large community of service providers who are leading the pack in terms of the services they offer the end user.

“We are very customer driven in that respect,” Buch said. “These are the guys coming up with the unique applications. We are constantly trying to make our platform as flexible as we can and we try to innovate. Because our clients themselves are trying to compete in a very competitive market, the guys that go with us are typically ahead of the pack, so we create our road map based on where they are going and beyond that.”

Moreover, NetSapiens is operationally sensitive. The company doesn’t believe in “throwing bodies at problems,” as Buch explained. Rather, it hires top-notch talent to deliver and support first-rate product and service in the most efficient and effective manner possible

In addition, NetSapiens is committed to strengthening both the depth and the breadth of its platform and staying ahead of the competition—whether it be with a technical or operational advantage. One of its big differentiators is that the company is “very sensitive” to the operational needs of its customers, Buch said. NetSapiens is focused on how to enable its customers’ networks to run efficiently, roll out services expediently and get up-and-running seamlessly.

Its attention to customers and focus on innovation fueled the company’s banner year in 2014. Among the highlights is the fact that NetSapiens is gaining a lot of traction among the cloud-based providers.

“In 2014 I found a lot of people saying, ‘If I haven’t jumped in already I should jump in and I need to catch this wave because everyone is going to cloud and UC and I need to compete better,’” Buch said. “People are now realizing that the folks who were behind have to catch up and the guys who are ahead have some competition on the way.” 

So what will be some 2015 highlights for NetSapiens?

From a technology perspective, the big focus is on UC this year and the company will look to do something around the intersection of mobile and webRTC. Specifically, NetSapiens is extending its functionality and feature set to be device agnostic and enabling all of its clients to offer mobile services to their client base.

But while at ITEXPO this week, the focus will remain on the company’s SNAPsolution and spreading the word about its effectiveness.

“The message to get out would be the continued success of the SNAPsolution,” Buch said. “The proof is in the pudding with respect to the clients we have added with regards to the architecture.”

NetSapiens is exhibiting at Booth 715.