TMCnet Feature
April 29, 2019

The Importance of Server Monitoring

Slow loading times and server downtime are the biggest threats to any company. The main reason for this happening is the inefficiency of server resources and the outage of backend infrastructure.

Server uptime is essential, regardless if you’re running a blog or a corporate website. To prevent this from happening, you need to invest in server monitoring and understand why it’s important.

Why should organizations invest in server monitoring? Here are the main reasons:

1. Loss of revenue

If you’re the owner of a business or eCommerce website, maintaining a steady flow of revenue has to be your top priority. When customers wish to make a purchase on your website and see it’s not working or loading too slow, they’ll exit and visit a competing website.

Online businesses are engaged in fierce competition and every second longer your website needs to load will drive away both new and old customers. Investing in server monitoring at the best NYC IT support may seem like expenditure at the beginning, but it can save you thousands of dollars every year.

On a yearly basis, small businesses suffer a loss of approximately $50.000 due to IT failure, while midsize enterprises lose around $90.000. It’s a loss you cannot afford.

2. Brand degradation

In a digitized world, a website is the first impression customers and clients will get about a company. It also extends to branding. If your website is efficient, authenticated, your brand will be viewed much more highly by both customers and competitors.

Your website needs to be lightning-fast. Seeing a brand with a slow, non-responsive website sends a bad message, indicating that the company doesn’t care about customer experience. As a result, customers will refuse to invest in your products, as well as consider you as a possible vendor.

Digital marketing makes the business world much more competitive. Usually, the first impression is also the last impression you will be able to make. Invest in server monitoring and prevent any potentially detrimental malfunctions.

3. SEO

Google (News - Alert) has changed their algorithms multiple times, but one factor that remains constant in organic rankings is - website loading time. In direct correlation with server maintenance and monitoring, website loading time can make or break your website.

If you’re not monitoring your servers, that hurts your SEO. Google will penalize you by dropping your ranking, sometimes even by several pages!

To prevent such an occurrence, it is essential that you invest in the best IT support and server monitoring software. Your brand and website will both become more popular and you will gain revenue due to sheer visibility.

Downtime is also a negative factor in terms of SEO. Google tracks performance issues in websites’ servers and disqualifies websites that are often non-functional. Stability is essential if you wish to take your brand to the next level. Server monitoring provides that same stability.

4. Customer satisfaction

No matter how established your brand is or how much other customers rave about you, an unpleasant experience is detrimental to your entire venture. Debugging an issue before deployment of a tech process and an easy 24/7 access to information is important.

A slow or unresponsive website will not only prevent customer attraction but will also prevent you from retaining loyal customers. It takes a lot of time to build the reputation, but only one instance of slow loading time or unresponsiveness is enough to squander it.

Moreover, unsatisfied customers are the most detrimental form of negative marketing. Word of mouth is still important and one bad experience could lead to countless potential customers avoiding your brand and website altogether.


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