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SRC Announces CRM-Compatible Alteryx 2.0
[July 11, 2006]

SRC Announces CRM-Compatible Alteryx 2.0

TMCnet Contributing Editor

SRC, a vendor of geographic business intelligence software, has announced the release of two data processing products, Alteryx 2.0 and Alteryx Enterprise.

Company officials say the software gives company data stakeholders "the ability to deploy complex data transforms and business rules across the entire enterprise."

Alteryx is a dataflow application containing data access, data profiling, data transformation, fuzzy data matching, data parsing, data quality, data reporting, geo-spatial mapping and analytics.

Basically, users say, Alteryx allows a company's analysts and marketing group to access corporate data that was once untouchable and unuseable within the enterprise.

The latest additions to Alteryx provides SRC corporate clients with the ability to develop content rich applications in an easy-to-use graphical user interface. With these enhancements, users can publish applications to their business users.

These new tools and capabilities work with current marketing, campaign management, business intelligence and CRM systems, company officials say.

New product additions include the Alteryx Wizard Application Builder, described as functionality allowing the database administrator/power user to build applications using all of the data management tools available in Alteryx and then deploy the application in an interface for the average business user.

There's also an Alteryx Macro Builder, which provides Alteryx users the ability to encapsulate business rules and processes to create standardized, reusable single functions. 

Last July Business Objects, a vendor of business intelligence products, announced that it has entered into a definitive agreement to acquire privately-held SRC Software in an all-cash transaction for $100 million.

David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.

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