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SAS Improves Marketing Effectiveness and Accountability
[September 13, 2006]

SAS Improves Marketing Effectiveness and Accountability

TMCnet Contributing Editor
SAS has released SAS (News - Alert) for Marketing Performance Management, a new software to help solve the problem of calculating marketing’s contribution to an organization’s bottom line.

The solution is seamlessly integrated with SAS’ suite of customer intelligence solutions,

and will help boost the performance of marketing organizations as well as quantify marketing’s results.
SAS’ new release creates alignment between marketing strategies and activities, links marketing performance to the company’s financial performance, and helps ensure accountability of the marketing team.
The solution provides analytically driven insights, role-based marketing scorecards and an integrated view across marketing.
“Now more than ever, chief marketing officers must justify their place at the board room table,” said Chief Marketing Officer and Senior Vice President at SAS, Jim Davis in a press release.
“Now, by measuring and analyzing key marketing performance indicators, SAS helps ensure that marketing activities are aligned with company strategy and demonstrate how marketing contributes to the bottom line,” Davis also commented. 
For more information, visit SAS
Anuradha Shukla is a contributing writer for TMCnet covering call centers, CRM and information technology.

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