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Neiman Marcus and Visa Elevate Shopping Experience with nmbuzz TMCnet Contributor Neiman Marcus Inc., a luxury specialty retail department in the United States, has teamed up with Visa to introduce a new program called nmbuzz, which connects fashion-minded shoppers to real-time offers from the national luxury retailer.
The new program delivers offers, up-to-the-minute fashion news from Neiman Marcus experts, and insider updates on sneak previews and designer appearances directly to the mobile phones of Neiman Marcus customers who enroll their eligible Visa account in nmbuzz.
'At Neiman Marcus we always strive to exceed our customers' expectations,' said Wanda Gierhart, senior vice president, chief marketing officer, Neiman Marcus Group Services. 'This technology allows us to be in touch with many of our Neiman Marcus customers in a way we know they prefer.' Interested can visit www.neimanmarcus.com/nmbuzz and enroll with their eligible Visa account and mobile phone number and later on can simply use that Visa account as they normally would. Through the use of Visa's real-time messaging technology, shoppers receive information via SMS text messages from nmbuzz while shopping with the enrolled Visa card up to two times per week.
The registered person from there on will receive information about the upcoming Neiman Marcus beauty event that features a gift with purchase.
'Personalization and mobile technology are driving growth in today's retail environment,' said Leigh Amaro, senior business leader of Information Products at Visa, Inc. 'Visa works closely with merchants and financial institutions to create new ways they can use our network to better meet the needs of their customers. We are thrilled that, in less than one year, we have been able to merge Visa payment innovation with the luxury shopping experience of Neiman Marcus to create a customized program that reflects the Neiman Marcus brand.'
The Neiman Marcus Group, Inc. operations include the Specialty Retail Stores segment and the Direct Marketing segment. Edited by Braden Becker |