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Channel 4 Wins Innovation Award for App Developed with KIT
[September 11, 2012]

Channel 4 Wins Innovation Award for App Developed with KIT

TMCnet Contributor
Channel 4, the British public-service television broadcaster, recently announced that it was awarded an IBC2012 Innovation Award for its implementation of an app developed in partnership with KIT digital, Inc., for its 4oD video-on-demand service. KIT developed the app with technology partners Microsoft (News - Alert), Red Bee Media, Akamai, 24/7 Realmedia and Metabroadcast.

Leveraging Xbox Kinect's Voice and Natural User Interfaces, the app allows users to browse and choose video content using intuitive gesture and voice controls. The app extends 4oD to the Microsoft Xbox 360 game console. Launched in December 2011, the app is a significant contributor to Channel 4's 2012 forecast of 4oD views.
'On behalf of our partners at KIT digital, and the Xbox development people at Microsoft, I am absolutely delighted to be accepting this IBC Innovation Award,' said Sarah Milton, head of VOD, Channel 4, in a recent press release. 'We were the first broadcaster in the world to launch a comprehensive video-on-demand service and our audience can now literally move and talk their way to watching their favorite programs. Thank you IBC for the award, and thank you to all our viewers in the UK for making it such a runaway success.'

KIT digital is a video management software and services company. The company delivers complete video solutions and powers the transformation from traditional broadcast to multiscreen broadband TV. Cosmos and Cloud, the company's video asset management systems, enable leading broadband media companies to produce, manage and deliver multiscreen socially-enabled video experiences to audiences wherever they are.
KIT provides software and related services to almost 2,500 customers in over 50 countries through its corporate headquarters in New York and principal offices in Atlanta, Buenos Aires, Chennai, Ely (UK), Hong Kong, London, Los Angeles, Madrid, Melbourne (Australia), Milan, Mumbai, Paris, San Diego, Singapore, Stockholm, Sydney, and York (UK).

Edited by Brooke Neuman

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