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AI-Driven Videos Bring a New Channel to Customer Support
Today, forward thinking companies are incorporating video into their customer support efforts. Many customers – particularly those in younger generations – find video helpful. Accustomed to using YouTube (News - Alert) and TikTok for most of their personal interactions, this generation expects to find highly personalized video resources available when they communicate with companies.
Artificial intelligence-based customer service solutions company Aivo recently launched a new way for companies to interact with their customers using AI and video. Aivo's Video Conversational AI is a solution developed together with Synthesia, an AI video generation platform that turns text into video in minutes. Users of the solution can offer their customers an empathetic, automated and exclusively personalized customer service experience.
Video Conversational Al allows companies to interact with their customers through a video chat with a virtual hyper-realistic AI-generated avatar. It can understand and respond to customer questions in real time, as well as help companies learn with each conversation, becoming increasingly more effective at addressing each customer's situation.
The Synthesia platform allows users to generate videos at scale by simply typing text – without the need for cameras, microphones or studios. That takes much of the complexity and cost of video content creation out of the equation.
“We’re very excited to finally launch Video Conversational AI. Brands are eager to keep innovating while consumers are more demanding than ever,” said Martin Frascaroli, CEO of Aivo. “It’s time to take innovation a step further, and we believe that Video Conversational AI will lead companies in that direction."
Companies using the platform can generate an avatar generated from someone at the company or even a celebrity. This enables a more visually appealing customer experience aligned with each brand's identity. Avio noted that the solution is ideal for sectors that want to provide a premium experience, such as banking, e-commerce, education and healthcare institutions, as the avatar can safely offer solutions to common and complex queries. Those might include things like technical support, product and service information, transactional issues, and more.
Edited by Erik Linask