Nextiva Names Scott Forbush as Channel Chief

Nextiva announced it promoted Scott Forbush to the position of Channel Chief, demonstrating its intensified focus on channel and partnerships. The strategic move underscores Nextiva's commitment to offering businesses a comprehensive unified customer management platform to enhance customer experiences.

In his new role, Forbush will spearhead the global go-to-market strategies for Nextiva's expanding partner program and channel sales footprint. His extensive background in driving indirect channel success, highlighted by remarkable achievements at previous companies like Telarus, positions him well to lead Nextiva's partner initiatives towards further growth and success.

“Scott is woven from a telecommunications and customer experience background as a Seller, Sales Engineer, Sales Manager, VP, and SVP of Sales,” said Jim Nystrom, CRO at Nextiva. “Scott embodies leadership, teamwork, collaboration, hustle, and a determination to win. These qualities, coupled with his proven track record and CX experience align perfectly with Nextiva’s go-forward vision for UCXM and global market expansion.”

Nextiva is a key player in the business communications sector, serving over 100,000 businesses annually and facilitating billions of conversations through its AI-driven communication hub. The company's dedication to providing 'Amazing Service’ has been central to its operations for over 15 years.

Before joining Nextiva, Forbush held senior leadership roles at PPT Solutions and Telarus, where he significantly accelerated sales growth and enabled global expansion into new markets. He brings over two decades of experience in supporting indirect channels and has contributed actively to industry causes, serving on the board of Tech4Change as Chair of Agent Awareness & Fundraising.

“I am truly excited and honored to be taking on this role at such a pivotal time in the company’s history,” said Forbush. “When I joined Nextiva in March, 2023, I knew there was something special about the opportunity ahead of us, but I never could have imagined we’d be in the position we are now through our recent acquisitions of Thrio and Simplify360. Nextiva is poised and ready to completely revolutionize how partners and their customers leverage CX technologies both now and into the future through a single, unified platform. Furthermore, we’ve built a world-class team of experts across the organization to transform our offerings and deliver on our commitment to Amazing Service® for partners and customers alike.”

Edited by Greg Tavarez