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MobiTV and NBC Mobile Partner to Bring the 2006 Winter Olympics to Your Cell Phone
[February 09, 2006]

MobiTV and NBC Mobile Partner to Bring the 2006 Winter Olympics to Your Cell Phone

TMCnet Associate Editor

Did you just miss the fantastic performance U.S. Olympic skater Sasha Cohen delivered during the 2006 Winter Olympics in Torino?

Well, don’t fret. Chances are you can still see it on your cell phone.

That’s because MobiTV, a leader in television and digital radio services for mobile devices, and NBC have teamed up to deliver daily highlights of the XX Olympic Winter Games from Feb. 10 through Feb. 26. Highlights will be available through a dedicated channel on the MobiTV service called “NBC Mobile: NBC Olympics.” The channel will be updated daily with highlights of the most exciting and crucial competitions, which can be played back on customers’ handsets.

“The Olympics are the world’s most watched sporting event and having NBC Mobile’s Olympic highlights on MobiTV will make them even more accessible to our viewers anywhere and anytime,” said Paul Scanlan, co-founder and COO of MobiTV, in a news release. “NBC Mobile is among the most innovative mobile content brands and this partnership further expands our sports line-up as we bring these historic games to MobiTV subscribers.”

MobiTV is available in the U.S. through Cingular, Alltel and several regional carriers. It is also available in the UK through 3 and Orange UK; and in Canada through Bell Canada, Rogers and TELUS Mobility. The Emmy Award winning mobile video service offers TV channels from MSNBC, ABC News Now, CNN, Fox News, Fox Sports, ESPN 3GTV, CNBC, CSPAN, the Discovery Channel, TLC and others. The service enables cell phone users to watch television clips on their handsets and also works like a “video-on-demand” service. MobiTV is compatible with more than 50 different cell phone models.

”NBC Mobile is dedicated to making NBC’s signature programming available to wireless customers and today’s announcement is another example of our commitment,” said Salil Dalvi, VP, NBC Universal Digital Media, Wireless. “It is fitting that MobiTV, a pioneer in wireless video, would offer Olympics highlights to their customers.”

MobiTV's service is $9.99/month for more than 30 channels of news, sports, weather, music and more. The service can be accessed at

NBC Mobile, a part of NBC Universal Digital Media, is customized television programming for mobile phones. Launched in 2004, NBC Mobile was the first and continues to be the only mobile content provider to create video news broadcasts produced especially for cell phones. Currently available on several wireless carriers, customers with SmartVideo and MobiTV packages can also access NBC Mobile content, as well as 24-hour streaming content from NBC, MSNBC and CNBC. On average, NBC Mobile produces 20-25, 2-4 minute short-form programs daily, including late night hits, breaking news, original newscasts, original features and in-depth stories produced especially for the cell phone.

MobiTV made news yesterday when it announced
a partnership with IPWireless, which develops advanced next generation mobile broadband and multimedia technology, to bring advanced mobile TV solutions to the market.

According to a press release, the two companies plan to jointly develop mobile television delivery solutions that combine today’s streaming technologies with IPWireless’ TDtv multicasting. This will allow operators to optimally manage network utilization, while at the same time providing a seamless MobiTV experience for customers.

announced availability of TDtv on Jan. 18. The announcement coincided with news of a $10 million strategic investment by Sprint Nextel.

TDtv, which is designed to combine the performance advantages of IPWireless’ commercial UMTS TD-CDMA solution and the newly defined 3GPP Release 6 Multimedia Broadcast and Multicast Standard (MBMS), is positioned to offer operators a number of significant strategic, performance and economic advantages over alternative mobile TV solutions. Utilizing the universal paired 3G spectrum bands that are available across Europe and Asia at 1900MHz and 2010MHz, TDtv allows operators to provide subscribers mobile TV and multimedia packages without impacting other voice and data 3G services.

Both MobiTV and IPWireless are planning demonstrations of MobiTV over TDtv to mobile handsets over the next several months.

Many operators worldwide have launched successful mobile television offerings using the Emmy Award winning MobiTV service and other multimedia services over their existing 2.5G and 3G networks. MobiTV’s global network offering, using unicast technology today, accelerates time-to-market and allows operators to capitalize on early mobile television demand.

IPWireless said it expects commercial TDtv networks to be rolled out by mid 2007.

For more information about MobiTV visit

Patrick Barnard is Associate Editor for TMCnet and a columnist covering the telecom industry. To see more of his articles, please visit Patrick Barnard’s columnist page.

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