CRM Vendor Kintera's Road Show Expanded
By David Sims
TMCnet Contributing Editor
Kintera is announcing an extension of its social constituent relationship management (CRM) roadshow to include five additional cities. They'll be held at Microsoft (News - Alert) facilities throughout the country, and you'll want to attend if your organization wants to understand how social CRM on a software as a service platform can benefit fundraising efforts and constituent relationships.
The 13-city social CRM roadshow has expanded to include Denver, Phoenix, Dallas, Austin, Texas and Nashville. Sounds like a country music tour, Kintera, opening for Toby Keith, picking up where The Dixie Chicks tank.
Kintera's social CRM system lets organizations to drive all interactions based on comprehensive knowledge of constituents, and provides a single, interactive system to manage relationships. The system unites constituents' online and offline experiences into one database, and provides nonprofits and constituents with "a total view of the constituent's relationship with the organization," Kintera officials say.
Last month Kintera announced that the Marine Corps Scholarship Foundation selected the Kintera Sphere technology platform to strengthen the organization's online presence and increase fundraising results.
The Marine Corps Scholarship Foundation provides financial assistance in the form of scholarships for higher education to deserving sons and daughters of Marines and children of former Marines.
The organization recently embarked on a fundraising campaign to double its average scholarship award to $3,000 a year for children of current and former Marines, and endow its commitment to award $20,000 in scholarship assistance to every child of a Marine or Navy Corpsman serving with the Marines, whose parent is killed in the global war on terror.
MCSF is using a Kintera Sphere solution suite, which includes Kintera Content Management System, Kintera E-mail Communication, Kintera Friends Asking Friends and Kintera Special Commerce.
Earlier in August Kintera, which focuses on the non-profit market, declared a quarterly loss, announcing financial results for the second quarter ended June 30, 2006.
Total net revenue for the second quarter 2006 was $12.8 million, an increase of 20 percent compared to $10.7 million in the first quarter 2006, and an increase of 23 percent compared to $10.4 million in the second quarter 2005.
Net revenue for the second quarter 2006 exceeded the guidance of $11-$12 million provided by Kintera management.
And late in July Kintera announced the launch of a new national Web site for existing client Big Brothers Big Sisters of America (www.bbbs.org) and several pilot sites for local Big Brothers Big Sisters agencies using Kintera's social CRM system on the Kintera Sphere technology platform.
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.