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Home Instead Senior Care Selects Microsoft Dynamics CRM
[March 04, 2009]

Home Instead Senior Care Selects Microsoft Dynamics CRM

TMCnet Contributing Editor
Home Instead Senior Care, a franchisor of non-medical home care services for seniors, has purchased Microsoft (News - Alert) Dynamics CRM from Sonoma Partners to integrate sales, franchise support and IT help desk into a single platform.

Home Instead manages more than 850 offices in 50 states and in 15 countries including Canada, Japan, western Europe, New Zealand, and Taiwan. The new Microsoft Dynamics CRM platform will help the franchisor to offer a customer service portal to its IT Help Desk.

Roger Baumgart, president at Home Instead Senior Care, said that they needed a single solution that could address the needs of their business performance, franchise development and IT help desk groups and Microsoft Dynamics CRM was the best available option that gave required information on a single platform with easy integration to other Microsoft tools such as Outlook, Excel and Word.
Officials at Sonoma describe Microsoft Dynamics CRM as cross-functional application that comes with pre-built sales, marketing, and customer support modules. Its pre-built intellectual property is designed specifically for franchise organizations. It even expands on the CRM core functionality to address the additional requirements posed by franchised businesses, including the management of the recruitment and application process, property development, operations and legal compliance, and customer relations.
Microsoft Dynamics CRM  platform help to increase sales success, deliver superior customer service, and make informed agile business decisions and offers accessibility from Microsoft Outlook and the Web with easy to use, customize, and maintain features. It even integrates with other business systems, according to the company.
"With Microsoft Dynamics CRM, Home Instead Senior Care will reduce costs by eliminating the need to develop, maintain and enhance a custom CRM solution from the ground up," said Mike Snyder, principal at Sonoma Partners. "They will also be able to provide higher levels of service and enhance their coaching by having more detailed information about their franchisees."
Chicago-based Sonoma Partners sells, customizes and implements Microsoft's Customer Relationship Management (Microsoft CRM) software for mid-size and enterprise companies throughout the United States. Company claims to have implemented hundreds of complex Microsoft CRM customizations and received the Global Microsoft CRM Partner of the Year award in 2003, 2005 and were one of three finalists in 2008.

Jyothi Shanbhag is a contributing editor for TMCnet. To read more of Jyothi's articles, please visit her columnist page.

Edited by Tim Gray

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