TMCnet News

All About the API Conference and Exhibition Announced by TMC
[January 14, 2016]

All About the API Conference and Exhibition Announced by TMC


By TMC
 

Conference to Focus on the Growing API Economy 

Norwalk, Conn. -- January 14, 2016 TMC (News - Alert) today announced a new conference and exhibition, "All About the API." The four-day event will be held in Las Vegas, Nevada at Caesar's Palace Conference Center July 18-21, 2016, and focuses on the language of the interconnected ecosystem of technology solutions, services, apps and platforms that are already powering the workplace and personal lives.



All About the API will feature nightly hackathons, daily conference sessions, keynotes, API library workshops, an integration playground, demonstrations, competitions, and an exhibition hall.  The event also marks the introduction of the API Hall of Fame and Awards Banquet, including the debut of the APIe Awards, presented in a variety of categories ranging from API of the Year, Developer of The Year to Integration of the Year and more.

"Name any company you've heard of and they are likely exposing the internal workings through an API," said TMC CEO Rich Tehrani (News - Alert). "They are doing this because they have to."


APIs provide common specifications that define how platforms, software, applications and services of a company can be used by developers to provide an array of new and enhanced customer solutions. A majority of today's most popular apps - and any that rely on external data - leverage APIs to pull and deliver current data to users.  These third-party integrations allow data and service providers to build ecosystems that position themselves as service and data repositories or hubs, on which other developers rely to enhance their own applications.

All About the API will feature tracks and content surrounding multiple areas of focus, including BizTech, EdTech, FinTech, MedTech, TravelTech, MobileTech, MilitaryTech, GovTech, Telecom, Connected Home, Gaming, DevOps, Connected Car, Mobile Marketing, Wearables, Collaboration, Messaging, CyberSecurity and the Enterprise.

"Each year, Apple, Android, Amazon, Cisco, Citrix, Visa, MasterCard, PayPal, Google, IBM (News - Alert), Microsoft, Oracle, SalesForce, SAP, Twilio and just about any other company that is ecosystem- and integration-centric releases new and updated APIs," added Tehrani. "These companies, and thousands of others, make it easy for developers, engineers, programmers and product teams to quickly and easily access libraries of code. In turn, they have created a whole industry of customers who are making decisions that affect platforms, applications and the experiences millions of customers experience every day."

About All About The API

All About the API is the conference that brings companies with APIs together with the developers, programmers, engineers and product managers looking to be where the next opportunity lies. The four-day event combines education, recognition, competition and exhibition within one experience.

More information is available on the All About The API website, www.allabouttheapi.com

About TMC

Global buyers rely on TMC's content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers.

TMC's Marketplaces:

  • Unique, turnkey Online Communities boost search results, establish market validation, elevate brands and thought leadership, while minimizing ad-blocking.
  • Custom Lead Programs uncover sales opportunities and build databases.
  • In-Person and Online Events boost brands, enhance thought leadership and generate leads.
  • Publications, Display Advertising and Newsletters bolster brand reputations.
  • Custom Content provides expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts.
  • Comprehensive Event and Road Show Management Services help companies meet potential clients and generate leads face-to-face.

For more information about TMC and to learn how we can help you reach your marketing goals, please visit www.tmcnet.com

Media Contact:

Andy Abramson

Comunicano (News - Alert), Inc.

aabramson@comunicano.com

+1-858-523-1800




Edited by Kyle Piscioniere

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