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BroadSoft and Vonair Join to Optimize VoIP Client ManagementTMCnet VoIP Minute Watch Columnist
VoIP app software provider BroadSoft Inc. and Vonair Inc. , a carrier-class multimedia communications software company, announced on Tuesday that they will jointly develop, market and distribute a VoIP client management system. The collaboration, called Netria will resolve, integrate, deploy and manage SIP-based customer premises equipment (CPE) for service providers. BroadSoft announced that it also entered into a reseller agreement with Netria to resell products developed by Netria.
The new company will develop a flexible client management system (CMS) that provides multi-vendor support and scalability to support millions of end points. Independent of service delivery platform and compliant with IP Multimedia Subsystem (IMS) standards, the system will integrate end-user terminals with hosted services in the network, enabling service providers to rapidly deploy and manage large-scale service offerings while simplifying the configuration of advanced features on IP phones and PC-based softphones. "This joint venture enables us to address the complex integration and scalability challenges in the growing VoIP market," said BroadSoft's CEO Michael Tessler. "With today's VoIP technology, proprietary vendor-specific solutions can no longer meet carriers' needs. The Netria CMS will offer service providers a simpler approach to deployment and management, enabling them to bring new services to market quickly, increase ARPU for enhanced services, and prepare for future service offerings with this flexible and robust system."
Based on open standards interfaces and designed to operate seamlessly in an IMS environment, the Netria CMS will perform configuration profile management for multi-vendor intelligent CPE deployment; software upgrades to deploy new features on existing devices and clients; troubleshooting and monitoring features for ongoing service management; and the system will help service providers generate new and increased ARPU by facilitating usage of enhanced services as well as rapid deployment of new, high-value services and bundled offerings.
"Managing, upgrading and troubleshooting today's complex phones and networks pose new challenges for service providers and end users," said Aziz Ahmad, CEO and co-founder of New York City-based Vonair. "BroadSoft understands the VoIP market and brings to Netria the industry-leading BroadWorks platform as well as deep experience in identifying customer requirements and developing server products. The powerful combination of BroadSoft's VoIP expertise and Vonair's real-time software development expertise will allow us to deliver an integrated solution that helps shorten the time to market and increase revenues for service providers' enhanced voice and multimedia services."
The new agreement calls for Vonair to provide engineering resources and BroadSoft will manage marketing, product management and sales. Netria and its partners have offices in Gaithersburg, Md., New York, Montreal, and Bangladesh.
BroadSoft Inc. made news back in December when it was tapped by IP and Internet systems provider Cohere Communications of New York City to launch Broad Exchange Services (BxS), a VoIP service for the multi-site small and medium enterprise market. Cohere chose the BroadWorks VoIP application platform to launch the new VoIP offering. Cohere also expanded its BxS service offerings beyond the northeastern region of the United States to deliver services nationwide.
BroadSoft's IMS-compliant BroadWorks VoIP application platform provides a set of applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services integrated into a single VoIP application platform.
"The VoIP services Cohere delivers meet the needs of small and medium enterprises, especially those with multiple office locations," said Steven Francesco, CEO, Cohere Communications. "The BroadSoft VoIP application software lets us deliver the services our SME customers want, while allowing us to expand our portfolio to also offer wholesale services. When it was time to bring a platform in-house, the BroadWorks platform was the obvious choice for all our VoIP service offerings." Cohere Communications and partner, Globalive, plan to migrate all VoIP customers to the BroadWorks platform from a previously deployed platform.
BroadSoft
Vonair, Inc.
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Johanne Torres is contributing editor for TMCnet and Internet Telephony magazine. To see more articles by Johanne Torres, please visit Johanne Torres' columnist page.
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