Silicon Space Announces Google-Aided Search for CRM
TMCnet Contributing Editor
Silicon Space Inc., a vendor of custom web-based software, has announced that it has joined the Google (News - Alert) Enterprise Professional Program and "launched a new business practice" focused on enterprise search using the Google Search Appliance.
As a trained member of the Google Enterprise Professional Program, Silicon Space will create custom Google search products to access information buried within the enterprise.
That's is crucial for CRM, according to Kevin Harris, COO of Silicon Space: "Enterprise search solutions are becoming more critical for large enterprises as the volume of data generated by ERP, SFA, CRM and other systems increases exponentially," explained Harris.
For ten years Silicon Space has sold customized software for large enterprises like Disney, Harcourt, the U.S. Navy and Cohn & Wolfe, an international public relations agency.
Cohn & Wolfe, for example, wanted to increase competitive advantage by making corporate information more accessible to their worldwide network of management and sales professionals.
Silicon Space custom-built a corporate intranet, extranet, internet portal and then installed, configured, customized and integrated the Google Search Appliance, according to Silicon Space officials, "to provide access to the organization's information assets located across a variety of disparate applications and data sources."
Sounds like that could be useful for CRM, yes.
About a year ago Silicon Space announced that “SEMDirector” would serve as the corporate brand name for the business unit and its product portfolio dedicated to enterprise search marketing.
This rebranding was part of an overall strategy to "focus on the unique search marketing needs of global enterprises operating in business-to-business and channel environments," according to company officials at the time, who said the selection of SEMDirector as the brand name "allows the organization to capitalize on the reputation created by the original SEMDirector product launched in 2003."
In addition to the recently-announced Enterprise Search Practice, Silicon Space promises they'll continue to "provide web software and application development services, complete system integration solutions and outsourced product R&D services to its growing list of commercial and federal clients."
David Sims is a contributing editor for TMCnet. For more articles please visit David Sims’ columnist page.
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