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Daffodil Software Announces New Version of CRM SolutionDaffodil Software announces new version of its CRM solutions with a new “Export to Excel” and “Printable Reports” facility. More companies are releasing “updated” versions with minor alterations. By DAVID R. BUTCHER Assistant Editor, Customer Interaction Solutions In news “announced” yesterday — the announcement didn’t actually cross the wires until today, so this is basically breaking news — Daffodil Software, a provider of a family of a database products and synchronization solutions, announced the release of Daffodil CRM v1.2. This newest version of the feature-rich and user-friendly contact/leads management solution, particularly advantageous to the small and midsized enterprise (SME) segment, has been enhanced with the provision of reporting and export facilities, without any additional cost. Sachin Garg, business development manager at Daffodil Software, in a company statement commented that “the new reporting features will help users to evaluate performance of the overall business, sales teams and products/services over a period of time. With this version, we have empowered the highly demanding SME segment with a cost-effective yet powerful tool for customer relationship management.” In addition to customizable views, the reporting feature in v1.2 aims to make possible the ability to generate different views of data available within the software. As well, these views can now be printed with the help of the “Export to Excel” and “Printable Reports” facility provided in the new version. The reporting feature acts as an input for evaluation and will also come into use in the decision-making process in organizations. Other features of Daffodil CRM software include the following: Campaign facility; Application of quick filters; Automatic mail attachment; Summary view of latest interaction; Efficient leads management; Lead-history tracking and recent action/interaction; Built-in database availability; Data integrity and security; and Support for B2B and B2C functions. To access the live demo of Daffodil CRM v1.2, visit http://www.daffodildb.com:8080/daffodilcrm . Not to pick out one company over another, as so many have recently been guilty of this, but: Really, it’s difficult to in good conscience say much of this is new; and by “new” it should be distinguished as new to the type of product as well as to the specific company’s product, itself. Another CRM company, on Friday, brought up the fact that, with so many CRM and related products that are released — whether brand new or “updated versions” — it often seems that very few significant changes occur or drastic additions take place with regard to capabilities and features themselves; rather, what it seems to come down to in new CRM products recently is the user interface design and maybe the ease of use and user-centricity. “See, the difference between the previous version of our sales force product and the newly updated, and what sets it apart from our competition — although, really we have no competition — lies in that our ‘Log In’ button is in the top right corner of the desktop. Wait, wait! It can also be customized so that, if you’re cross-eyed, you can have the ‘Log In’ button on either side, depending on your preference at that particular time. This just really simplifies the entire correspondence- and leads-management process for your sales teams,” said a lot more frequent hypothetical product announcements of late. Essentially, more and more “new” products are hardly new at all; change one minor feature and release the tweaked software or application as an entirely new version. The point? You know the point. If the product providers aren’t offering anything new, and if they have nothing to say, they’re not in the news. And if they’re not in the news, well... ----- David Butcher is Assistant Editor of Customer Interaction Solutions. To see more articles by David Butcher, please visit: http://www.tmcnet.com/tmcnet/columnists/columnist.aspx?id=100008&nm=David%20 R.%20Butcher |