Oracle Buys Telephony@Work
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[June 13, 2006]

Oracle Buys Telephony@Work

President and Editor-in-Chief
 
 
After week of rumors, it finally became reality: Oracle has acquired Telephony@Work. This purchase allows Oracle to get into the hosted contact center space and keeps Telephony@Work, a Siebel partner, from falling into a competitor’s hands.



Perhaps most importantly, Oracle (News - Alert) will use this purchase to unify ACD, CRM, and analytics. Because Oracle owns such a large chunk of CRM market share, this is a natural extension for the company; it can now sell hosted call center solutions through all its channels (Siebel, JD Edwards, etc.) as an integrated solution. This provides greater efficiencies for companies purchasing the Telephony@Work solution instead of a competitor’s product, since the integration will be greater across Oracle’s product lines.

Oracle’s customers will now be able to better optimize business processes though integrated software solutions, allowing corporations to share data more effectively.



Financial details were not disclosed in the press release but sources tell me a significant amount of money changed hands.

This was a good move for Oracle. Very smart. It may cause more mergers to take place between other companies in the market. I am sure other CRM executives are having emergency meetings this morning.
 
-----

Rich Tehrani is President and Group Editor in Chief at TMC. In addition he is the Chairman of the world’s best attended VoIP event, Internet Telephony Conference & Expo.
 

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