Disk Storage Systems: We're #1 -- And So Are We!
I'm an enthusiastic consumer of market research. My eyes light up when I see a press release from IDC, In-Stat, Infonetics, Dell 'Oro, ABI and other providers of technology-market insight.
These organizations typically produce proprietary and syndicated reports that sell for thousands of dollars. But the research firms also provide glimpses into the results by issuing press releases, which prove useful for our news reporters and give interesting insights into technology trends.
Big companies also love these reports, especially when a report proves how successful the company is in gaining market share. In fact, in some reports there's something for everybody! It's a tribute to the flexibility of research that these two press releases can both come across the TMCnet news feeds within hours of each other, both referencing the same study by IDC about external disk storage systems market share:
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