Never A Dull Moment For NetSuite

By DAVID SIMS
TMCnet CRM Alert Columnist

Busy days for the good folks at NetSuite, let's see if we can quickly run down what's happening out there:

For starters, they're announcing a host of new features to beef up the e-commerce capabilities to online retailers of their products.

The new functionality added to the NetSuite e-commerce engine provides a single system that manages global e-commerce transactions from visit-to-fulfillment, "while providing tools to integrate with multiple online channels and optimize search engine rankings," company officials say.

Google Keyword-to-Purchase Tracking. This is supposed to help improve search engine ranking for Web sites, as well as provide a closed-loop analysis of leads driven by the Google search engine – both paid and organic – from the time they hit a Web site to the purchase.  Works for Yahoo! and MSN too.

Multi-Channel Selling. These capabilities allow merchants to "go beyond traditional multi-channel selling" to export of their products into comparison shopping engines such as Google’s Froogle, eBay’s Shopping.com, Shopzilla (BizRate) and NexTag. 

PayPal Integration. This lets merchants accept payments in multiple currencies, which in turn allows shoppers to choose their own currency, be it Canadian dollars, British pounds, euros, Japanese yen, or Australian dollars. PayPal orders show the status of the payment and places orders that are still processing in a separate queue.

Close Abandoned Shopping Carts. This lets merchants see exactly which shoppers abandoned their carts, what items were in their cart, and when the items were added.

That's one announcement. Another concerns "significant new additions" to its UPS shipping integration -- direct integration to UPS WorldShip for the high-volume guys, with automatic generation of international shipping documents.

There's also a rate multiplier feature, which allows users to customize the UPS shipping rate by any percentage they choose.

Then there's the announcement that NetSuite's integrated the PayPal payment service to streamline things by providing merchants online payment options in conjunction with NetSuite’s e-commerce capabilities.

The new feature allows merchants to accept online payments with no monthly fees.  NetSuite merchants can begin accepting online payments immediately, activating the PayPal service in minutes, without any monthly commitments. It works with all major forms of payment, including Visa, MasterCard, American Express, Discover, debit cards, bank transfers and PayPal users’ stored balances. With PayPal, NetSuite merchants can accept payments in the six currencies listed above. It also offers fraud protection.

David Sims is contributing editor for TMCnet. For more articles please visit David Sims' columnist page.

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